Beautiful Virgin Islands

Tuesday, Jun 03, 2025

3 digital banking trends to look out for this year, according to the head of digital at Chase

3 digital banking trends to look out for this year, according to the head of digital at Chase

Allison Beer says over the next year there will increased demand for banking personalization, automation, and real-time payments.

The last year changed all industries, including banking.

Consumers have embraced digital banking tools for several years, but the pandemic accelerated adoption even further across demographics. For example, half of Chase's new digitally active customers since March 2020 are over 50.

New research suggests that we can expect consumers to engage more actively with their bank's digital offerings in 2021 and beyond. According to a recent Chase survey, 80% of respondents prefer to manage their finances digitally rather than in-person.

We believe this preference will continue to increase demand for personalization, automation and real-time payments as consumers continue to shy away from cash.

Personalization


Every year, tech companies release new devices, hardware and software that allow consumers to update and personalize their experience. Consumers want the same experience from their bank.

Banking will become even more personalized in 2021, helping foster deeper engagement between customers and the features and services that their bank offers.

Advanced technologies — like artificial intelligence — can help banks create more customized experiences that adapt to each customer's individual needs. For example, people can already use their mobile banking app to enjoy offers and rewards from some of their favorite retailers and brands. Customers can also view unique insights about their spending and savings trends or credit score to make more informed financial decisions.

Automation


In a post-vaccine world, consumers will still want to find the most convenient and effective ways to manage their finances. We expect digital resources that assist with budgeting and bill payments to play a major role in future digital banking enhancements.

Automation, especially for payments and savings, has made it effortless for consumers to stay on top of their finances. Essentially, they increasingly want to use their mobile apps to "set it and forget it." Moving forward, we anticipate that we will make an even wider array of automated tools available.

Real-time


Digital payments became even more popular last year, as consumers relied on safe, convenient and contactless methods for completing real-time peer to peer (P2P) payments. In fact, in 2020, the Zelle Network processed more than 1.2 billion transactions totaling $307 billion in payments. Consumers and businesses can easily process transactions using a variety of real-time payment platforms — whether they are paying rent, splitting a dinner bill, or paying the babysitter.

The early adopters of this technology were younger generations, but in 2020 we saw older customers use this way of paying more frequently. Real-time payments will undoubtedly grow in popularity as both consumers and businesses become more comfortable with the convenience and security it provides.

Digital banking will further influence who consumers choose to bank with. COVID-19 has increased customer preference for the convenience and speed that digital banking offers through websites and apps. To better serve consumers of all ages, banks will need to be agile enough to react quickly to the evolving needs of their customers.

At the end of the day, who consumers choose to bank with will increasingly depend on how easy it is for them to manage their entire financial life digitally from one place. Banks that make that experience seamless, insightful and simple will gain loyal customers who engage more frequently with their products and services.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
×