Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Airbnb & CTO launch campaign to promote tourism to VI

Airbnb & CTO launch campaign to promote tourism to VI

After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism Organisation (CTO), and [British] Virgin Islands are collaborating to amplify the country's recovery from the impacts of COVID-19 by promoting responsible travel to the destination across Airbnb's vast global community.

As part of this alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb's robust media platforms to market the [British] Virgin Islands and other CTO member countries to millions of engaged Airbnb users.

Campaign rollout


According to a press release from Airbnb today, March 17, 2021, the campaign rollout includes a series of email newsletters, a landing page, and ads on social media showcasing Airbnb listings in the Virgin Islands, as well as the existing protocols for safe travel during this time.

“The promotional landing page for this partnership will be unique to others worldwide. It will integrate multiple CTO member countries, promote homes in each destination, and links to each country's website,” the press release stated.

Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

Airbnb said this joint undertaking with the CTO builds on Airbnb's commitment to help strengthen communities in the Caribbean in tough times.


‘Airbnb has proven to be a very valuable partner’- BVITB


“The British Virgin Islands Tourist Board & Film Commission is pleased to have collaborated with Airbnb on the beginning of their formal relationship with the Territory when we signed an MOU with them in December of 2018. Through the recent disasters that we faced; Airbnb has proven to be a very valuable partner. The properties in their network have helped to fill the void for land accommodations and very quickly impacted the economy as many Airbnb hosts are “ordinary folks” who along with their guests directly support the local economy. This campaign has our full support as it synergises with our renewed efforts to extend BVILOVE to all visitors to the Territory, sharing the culture and lifestyle that is uniquely ours”. Clive McCoy, Director of Tourism, was quoted in the press release.

Airbnb said this joint undertaking with the CTO builds on Airbnb's commitment to help strengthen communities in the Caribbean in tough times.

"With the Caribbean continuing to re-open, we're helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do," stated Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. "We're also excited to promote the important economic impact driven by hosting on Airbnb."

As part of the alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb's robust media platforms to market the [British] Virgin Islands and other CTO member countries to millions of engaged Airbnb users.


Rebuilding tourism


According to the press release, this partnership is one of the many initiatives in the CTO's ongoing programme to help its members rebuild tourism in their destinations.

"The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time," shared Neil Walters, Acting Secretary-General of the CTO.

This partnership joins previously announced collaborations with organisations, including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation, and Bermuda Tourism Authority.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
×