Beautiful Virgin Islands

Friday, Apr 10, 2026

BVI’s arrival experience should not be so painful!

BVI’s arrival experience should not be so painful!

Former BVI Tourist Board (BVITB) Director Sharon Flax-Brutus has argued that the BVI‘s arrival experience is unduly painful.
Speaking on the Talking Points radio programme yesterday, March 4 the former director said: “I’m not saying that nothing was achieved for the last couple of years, but it (the arrival experience) should not be so painful.”

Flax-Brutus, who said she now prefers to be referred to as a Tourism Experience Curator, helms the Virgin Gorda Villa Rentals establishment and said she also has responsibility for the Leverick Bay Restaurant in Virgin Gorda.

Flax-Brutus said guests who have already committed to visiting the BVI know that it takes a while to get here, but said it’s still a painful process.

According to the former director, she recently returned to the territory from Miami and related that it was really tough.

She suggested that persons that arrived with other ferry connections, as well as those who are elderly and handicapped, should ideally be given first preference as they disembark ferries.

“I think we suffer with that arrival experience and it’s made even more cumbersome with the (COVID-19) protocols,” she said.

Flax-Brutus argued that while protocols are important and need to be in place, they should be explained in normal English.

She also spoke about the BVI‘s online entry registration portal which makes reference to patient registration for arriving guests.

“Why can’t we call it guest? We’re not checking into a hospital, we are coming on a vacation,“ she said.

The former director also listed benches for persons to sit and decent bathrooms as being among some of the little things that would assist in improving the BVI’s guest experience.

“It doesn’t cost us $100,000 to have nice bathrooms, those are the little things that the type of guests who come to our destination expect,” Flax Brutus stated.

She also recommended that Tourist Board staff be placed in positions to assist with guest arrivals at both the airport and seaports as they did in the past, particularly with filling out forms for tourists who arrive.

Flax-Brutus was keen to note however, that despite what others might think, her opinion about tourism is never personal as she simply says what she has to say and moves on.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
Former UK Defence Secretary Raises Concerns Over Ability to Counter Iran Missile Threat
UK Signals Non-Involvement in Iran Conflict as Trump Reasserts Firm Deterrence Stance
US and UK Strengthen Medical Device Cooperation Following Tariff Removal
Trump Backs Steve Hilton for California Governor, Highlighting Reform Agenda
UK Seeks Closer Ties With Anthropic as AI Policy Divergence Emerges Across Atlantic
Experts Warn of Evolving Extremism After Teens Arrested in UK Ambulance Arson Case
UK Convenes Talks to Safeguard Shipping Through Strait of Hormuz After Conflict Escalation
Trump Highlights Strong Leadership in Critique of UK Stance on Iran
UK Authorities Review Kanye West’s Entry Status Following Festival Backlash
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
Seven Arrested Near RAF Base as UK Authorities Respond to Protest Activity
Economic Pressures Mount as Analysts Warn UK Growth Is Being Constrained by Policy Burdens
×