Speaking at a press conference last week, Premier Andrew Fahie said: “Soon, the Cabinet will be making an award — based on the tender process that took place — to the new company that will be assisting the Tourist Board with the overall tourism plan.”

“Soon the BVI Tourist Board’s three-year, 2022-2025, strategic plan will be ready for discussion and also implementation given some of the factors that the tourism plan will be highlighting,” he further announced.

The territory’s leader, who also serves as Minister of Tourism, further revealed that the BVI Tourist Board (BVITB) is preparing to launch its new website in May 2022.

He said the website will be a critical tool for the BVI’s guests to interface with tourism industry partners and learn about the BVI‘s tourism product offerings.

Campaign adding fresh imagery for BVI

He also disclosed that a destination marketing photo and video shoot is planned for May 2022 which is expected to provide fresh imagery of the territory as a tourism destination.

The imagery, he said, will be used in the territory’s worldwide and digital marketing promotions and a casting call for local participants has already been issued in this regard.

Highlighting some of the other plans in the works, Premier Fahie said a new North American campaign for 2022-2023 is almost finalised and planning has begun for a ‘Christmas in July’ event at Pond Bay in Virgin Gorda.

He said more than 2,000 guests are expected for this event and it is hoped that they can provide a much-needed economic boost to the territory.