Beautiful Virgin Islands

Monday, Aug 10, 2026

Caviar for the masses? China certainly thinks so

Caviar for the masses? China certainly thinks so

The largest caviar maker in the world wants "normal people" to try the expensive delicacy.

Caviar was the traditional delicacy of the Caspian Sea but these days production has a new headquarters: China.

Qiandao (Thousand Island) lake lies 220 miles south of Shanghai. Fringed with mountains, it is a popular holiday spot for Chinese residents fleeing the summer heat of the city.

But it is also home to Kaluga Queen, the biggest caviar maker in the world, responsible for a third of global production.


The sturgeon are kept in floating pens in a corner of Qiandao lake in eastern China


Their caviar ends up everywhere. The company says their eggs have graced the tables of both Queen Elizabeth and Kim Jong Un.

Kaluga Queen plans to go public next year at a valuation of around £600m, the company told Sky News.

"In the beginning, people were surprised because: caviar, from China?" Han Lei, vice general manager of Kaluga Queen, said.

"They never heard about caviar from China. They had many doubts about the quality. About the safety.

"Today, we supply 25 countries and we work with around 100 distributors around the world."

The company was set up by officials from the Chinese ministry of agriculture, who started building their first farm in 2003.


Some of the sturgeon are worth as much as a Ferrari


It was good timing. In 2005, the US banned imports of beluga caviar from sturgeon caught in the Caspian sea because of fears overfishing would wipe out the species.

Farmed caviar is not subject to those restrictions.

"In 2006, we produced the first tins of farmed caviar from China," Mr Han said. "And after that we grew every year."

In a corner of the waters of Qiandao, floating metal and net structures pen in more than 1,000 sturgeon.

Some are up to two metres long and worth as much as a Ferrari, Mr Han said, because of the value of the eggs they carry.


After about four years in the lake, the sturgeon are taken to these inland pools where they live for at least another four years


Different breeds of sturgeon spend four or so years in the lake before they are transported to pools on land.

"We feed them and watch them growing from baby fish to a mature fish," Deny Yun, who manages the farm, told Sky News.

"We feel heart-broken when sending them to factory. But as a company, we have to do so. We must suffer this."

Once they are mature - at least eight years old but for some breeds as old as 15 - the sturgeon are taken to the processing factory.


The eggs are taken out of the sturgeon when they are at least eight years old


They are cut open still alive and the eggs are extracted before the sturgeon is killed and the rest of its body used for meat.

The eggs are cleaned, sorted and salted before they are tinned - a process that takes 15 minutes from start to finish.

Most of Kaluga Queen's caviar is sold under different brands abroad - in the UK it is sold through King's Fine Food, which is on sale at Fortnum and Mason's and Harrods.

But it also supplies customers in China using its own branding. And China is getting an appetite for the stuff.


The eggs are cleaned, sorted and salted then tinned

Prices start at 500 RMB (around £57) for 50g, going up to 9,000 RMB (£1,024) for a 50g tin of beluga caviar.


"We did a lot of promotion to introduce the caviar culture to Chinese people," Mr Han said.

"Now, more and more people start to consume caviar, to like caviar, to be caviar fans.

"The domestic market is growing very fast. After the virus is well controlled by the government, they're going to restaurants more.

"And more and more people like to enjoy the caviar."

That is helping to make up the shortfall in international orders as a result of COVID-19.


Deng Yun manages the farm which has more than 1,000 sturgeon


Kaluga produced 20% less caviar this year, although it aims to make up that deficit in 2021.

And there is a lot of room for growth. Current global production of caviar, from all producers, is around 300 tonnes.

In the heyday of the free-spending, status-flaunting 1980s, production peaked at 1,000 tonnes.

Mr Han said Kaluga Queen wants "normal people to have the chance to try caviar".

"In this way we can meet the demand all over the world," he added.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Russia’s A7 Builds a State-Linked Payments Network Beyond Western Sanctions
Hyper-Realistic Reborn Dolls Draw Collectors Seeking Comfort and Craft
Gen Z Cuts Back on Dating as a Night Out Nears $200
Patients Turn to Artificial Intelligence for Therapy as Psychiatrists Warn of Privacy and Clinical Risks
Couples Embrace ‘Sleep Divorce’ to Protect Rest and Reduce Tension
Meta Ordered to Pay $567 Million and Change Facebook and Instagram Safeguards for Children
Up to only 10 Months in Prison for Swedish Officer’s Murderer Sparks Anger
Success: Nvidia Turned Gaming Chips Into the Engine of the AI Boom
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Advertising trick: Pepsi’s Harrier Jet Commercial Led to a $700,000 Court Fight
Meta Raises AI Spending Target to as Much as $145bn Despite Pressure Over Returns
Danube Drought Exposes Nazi Wrecks and Pushes Central Europe’s Power System to the Brink
Joe Biden’s Cancer Has Spread Beyond His Bones, Hunter Biden Says
Air Traffic Control Outage Grounded Flights Across the Midwest
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Why Markets May Look Quiet in August After Big Tech Earnings
Australian Crew Evacuates Seriously Ill American From Antarctica in Midwinter Darkness
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
UK Drought Cuts Harvests and Raises Food-Security Fears
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
US Health Secretary: “I’m Not Afraid of Germs — I Used to Snort Cocaine Off Toilet Seats”
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Trump Keeps Hegseth at Pentagon While Leaving Door Open for DeSantis
UK Clears Paramount’s Warner Bros. Discovery Deal, but US Trial Looms
UK Prosecutors Add 38 Charges Against Andrew and Tristan Tate
Taiwan’s President Joins Wartime Command Drill as China Pressure Grows
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
HMRC’s 2029 Tax Shift Could Overlap Old and New Self-Assessment Bills
Thetford Disorder Prompts Expanded Police Powers Amid Asylum-Housing Protests
Cambridge Faces Calls for Independent Review of Jason Arday Appointment
Scotland’s ‘Cock of the North’ Woodland Is Being Felled After Wind Damage
Reform UK and Greens Unite Against Vast Solar Plans for Kent Marshland
New Zealand Draws Wealthy Americans With Revamped Investor Visa
Senate Panel Votes to Hold Anthony Fauci in Contempt After Fifth Amendment Testimony
Cambridge Professor Jason Arday Resigns as University Opens Inquiry Into His Credentials
Manchester Power Failure Disrupts Trains Across North West Into Friday
Lightning Strike Kills Yala FC Player During Match in Southern Thailand
Senate Scrutinises AI-Driven Personalised Pricing
Spain Seeks Mainland Transfers for 1,100 Children Stranded in Ceuta
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
Met Police Investigated Journalist Who Questioned Cambridge Professor
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
×