Beautiful Virgin Islands

Wednesday, Jan 15, 2025

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

Business leaders have a right to demand hard work from employees, but being too aggressive can have the opposite effect — making them quit.
Elon Musk's ultimatum to Twitter workers holds a lesson for his fellow CEOs: Tread lightly.

The decision by reportedly at least 1,200 Twitter employees to choose three-months' severance over Musk's promise of "extremely hardcore" working conditions could put the company's future at risk, as key staff are reported to have departed.

For these workers — including the ones who hung up on Musk in a video call in which he was trying to convince them to stay — the certainty of a few more paychecks beats logging long hours in what could be a bruising environment. In part, we have the pandemic to thank, among other factors.

Musk's authoritarian leadership style might have worked before — and still might in some industries — but in many cases, the voice-of-God approach no longer causes as many employees to snap to attention.

Many workers are tired and unhappy with the status quo, and that's a sign leaders should proceed with caution. Sure, many CEOs are worried about a recession and they're going to be demanding more. But they need to be smart about how they communicate and what they ask of their people because workers are no longer automatically saying, "How high?" when leaders tell them to jump.

A good CEO's response shouldn't show aggression: While CEOs can demand workers do their best, they can't do so with such force and with such disregard for workers' wellbeing and still expect to get good results.

The pandemic accelerated changes to a transforming employer-employee contract

Since the arrival of the pandemic, many workers have rejiggered their priorities, changed jobs, or "quiet quit" after suffering burnout. Even among those with less freedom than well-paid tech employees, many have unionized to demand better compensation and working conditions.

Consider Starbucks staffers, who this week went on strike at some locations during the coffee chain's annual Red Cup Day, one of the company's busiest. Workers are demanding more help and more good-faith bargaining even as they stare down what could be another economic funk.

Of course, workers in some industries might find it harder to push back. JPMorgan CEO Jamie Dimon, among others, has been forceful about calling workers back to the office. Many bankers are back to their old commutes.

Yet in the comparatively laid-back confines of tech, where worker autonomy is sacrosanct, Musk seems to have miscalculated. Multiple critical teams at Twitter are now nearly defunct and several leading engineers have departed the company, according to the Verge. In response, Twitter closed its offices until Monday.

This resignation en masse led at least one staffer to question whether the platform can recover from this loss of talent.

This is likely not what Musk had planned. And it underscores that just because someone is a powerful CEO, it doesn't mean he's wise to treat workers like cogs in a machine.

1COVID1-19 was a turning point for many. Millions of workers went from spinning their wheels on commutes and working in cubicles to having more time with family and working from home. At the same time, remote workers put in more hours than ever. They've come to expect the same dedication and care they put into their work from the CEOs; they want their mental health to be prioritized, McKinsey research shows.

"Companies need to recognize that the power dynamic has changed," Karin Kimbrough, chief economist at LinkedIn wrote in a blog post. "Workers are going to demand more from them on multiple fronts. Candidates are being much more selective about where they work, and workers are more vocal about what they want."
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
France Urges EU to Act on Musk's Political Influence as Tensions Rise
Former Special Forces Blast Defense Ministry for Revealing Sensitive Details
Celebrity Responses to California Wildfires: Charity, Criticism, and Controversy
The Wildfires of Los Angeles: A Devastating Impact on Celebrities and California's Leadership
Tragic Loss: Teenager's Death Sparks Community Reflection in Bedford and London
UK Government Proposes Cap on Resale Ticket Prices to Combat Touts
Greenland's Future Caught in Diplomatic Crossfire Between Trump and Europe
EU Prepared to Lead Support for Ukraine Amid US Uncertainty, Says Estonian Prime Minister
Brompton E-Bike Component Diverted to UK Military Drone Production, Causes Delays
Romanian Gang Convicted of Human Trafficking and Exploitation in Dundee
Persistent Cold Snap Grips the UK: Severe Frost and Snow Disrupt Daily Life
Germany Faces Alarming Rise in Homelessness, New Report Shows
China’s Appetite for Salmon: A Game Changer in Global Seafood Markets
Russian Bots Allegedly Amplified NATO Critic Prior to Croatian Election, Researchers Reveal
Armenia Considers EU Membership Referendum Amid Strained Ties with Russia
French Finance Minister Explores Pension Reform Compromise to Secure Budget Agreement
Armenia Considers EU Referendum Amid Growing Rift with Russia
New Wildfire Ignites in Los Angeles as Region Battles Devastating Blazes
The Espionage Unraveled: A Russian Spy Network's Intricacies in the UK
U.S. Supreme Court Rejects Trump's Bid to Delay Sentencing in Hush Money Case
UK Financial Markets Remain Calm Amid Rising Government Borrowing Costs
Stellantis Achieves UK Electric Vehicle Sales Mandate Amid Factory Closure
TikTok Faces Potential Ban in the United States Amid Security Concerns
Pound Plummets to 14-Month Low Amid Concerns Over UK Borrowing Costs
Tensions Rise Over Planned Pro-Palestinian March in London
Bomb Scare in Central London: Abandoned Car Sparks Panic Near Regent Street
Police Seek Suspect in Antisemitic Incident at Liverpool Street Station
Regulatory Reprimand for London Charity Over Fundraising for Israeli Soldier
The Duchess of Sussex Mourns Devastating Loss of Beloved Rescue Dog
From Chairman to Controversial Politician: Rupert Lowe's Journeys in Business and Politics
Metropolitan Police Halts Pro-Palestine March Near BBC Due to Proximity to Synagogue
Inside Warwick Hospital: A Glimpse into the NHS's Battle Against Winter Pressures
Chappell Roan: A Synth-Pop Sensation Emerges as BBC Sound Of 2025 Winner
Search Intensifies for Missing Aberdeen Sisters Eliza and Henrietta Huszti
Pioneering Drug Consumption Room Opens in Glasgow
Ryanair Initiates Legal Action Against Disruptive Passenger in Landmark Case
Former Brexit Negotiator Oliver Robbins Appointed Top Civil Servant at UK Foreign Office
British Hiker Found Deceased Amidst Dolomites Search: Investigation Underway
Pound Falls as UK Borrowing Costs Reach Financial Crisis Levels
Italian Journalist Cecilia Sala Released from Iranian Detention
OpenAI CEO Sam Altman Faces Allegations of Childhood Sexual Abuse by Sister
OpenAI CEO Sam Altman Denies Sister's Allegations of Sexual Abuse
UK Markets Under Pressure as Gilt Yields Surge
Arrest Made in Connection to Stabbing of Iranian Journalist in London
Arrest Made in Fatal Drive-By Shooting Outside London Church
Parliamentary Suspension Over Racist Remarks Highlights Tensions in UK Politics
Debate Intensifies Over Call for Child Abuse Inquiry Amidst Musk's Comments
Mark Zuckerberg's U-Turn: Moving Toward Free Speech on Facebook and Instagram, For a Change
Britain's authorities' support for pedophiles has gone insane
Canadian Prime Minister Justin Trudeau has finally announced his resignation from a role he should never have held in the first place
×