Beautiful Virgin Islands

Tuesday, Jan 20, 2026

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

Business leaders have a right to demand hard work from employees, but being too aggressive can have the opposite effect — making them quit.
Elon Musk's ultimatum to Twitter workers holds a lesson for his fellow CEOs: Tread lightly.

The decision by reportedly at least 1,200 Twitter employees to choose three-months' severance over Musk's promise of "extremely hardcore" working conditions could put the company's future at risk, as key staff are reported to have departed.

For these workers — including the ones who hung up on Musk in a video call in which he was trying to convince them to stay — the certainty of a few more paychecks beats logging long hours in what could be a bruising environment. In part, we have the pandemic to thank, among other factors.

Musk's authoritarian leadership style might have worked before — and still might in some industries — but in many cases, the voice-of-God approach no longer causes as many employees to snap to attention.

Many workers are tired and unhappy with the status quo, and that's a sign leaders should proceed with caution. Sure, many CEOs are worried about a recession and they're going to be demanding more. But they need to be smart about how they communicate and what they ask of their people because workers are no longer automatically saying, "How high?" when leaders tell them to jump.

A good CEO's response shouldn't show aggression: While CEOs can demand workers do their best, they can't do so with such force and with such disregard for workers' wellbeing and still expect to get good results.

The pandemic accelerated changes to a transforming employer-employee contract

Since the arrival of the pandemic, many workers have rejiggered their priorities, changed jobs, or "quiet quit" after suffering burnout. Even among those with less freedom than well-paid tech employees, many have unionized to demand better compensation and working conditions.

Consider Starbucks staffers, who this week went on strike at some locations during the coffee chain's annual Red Cup Day, one of the company's busiest. Workers are demanding more help and more good-faith bargaining even as they stare down what could be another economic funk.

Of course, workers in some industries might find it harder to push back. JPMorgan CEO Jamie Dimon, among others, has been forceful about calling workers back to the office. Many bankers are back to their old commutes.

Yet in the comparatively laid-back confines of tech, where worker autonomy is sacrosanct, Musk seems to have miscalculated. Multiple critical teams at Twitter are now nearly defunct and several leading engineers have departed the company, according to the Verge. In response, Twitter closed its offices until Monday.

This resignation en masse led at least one staffer to question whether the platform can recover from this loss of talent.

This is likely not what Musk had planned. And it underscores that just because someone is a powerful CEO, it doesn't mean he's wise to treat workers like cogs in a machine.

1COVID1-19 was a turning point for many. Millions of workers went from spinning their wheels on commutes and working in cubicles to having more time with family and working from home. At the same time, remote workers put in more hours than ever. They've come to expect the same dedication and care they put into their work from the CEOs; they want their mental health to be prioritized, McKinsey research shows.

"Companies need to recognize that the power dynamic has changed," Karin Kimbrough, chief economist at LinkedIn wrote in a blog post. "Workers are going to demand more from them on multiple fronts. Candidates are being much more selective about where they work, and workers are more vocal about what they want."
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Trump Aides Say U.S. Has Discussed Offering Asylum to British Jews Amid Growing Antisemitism Concerns
UK Seeks Diplomatic De-escalation with Trump Over Greenland Tariff Threat
Prince Harry Returns to London as High Court Trial Begins Over Alleged Illegal Tabloid Snooping
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
Meghan Markle May Return to the U.K. This Summer as Security Review Advances
Trump’s Greenland Tariff Threat Sparks EU Response and Risks Deep Transatlantic Rift
Prince Harry’s High Court Battle With Daily Mail Publisher Begins in London
Trump’s Tariff Escalation Presents Complex Challenges for the UK Economy
UK Prime Minister Starmer Rebukes Trump’s Greenland Tariff Strategy as Transatlantic Tensions Rise
Prince Harry’s Last Press Case in UK Court Signals Potential Turning Point in Media and Royal Relations
OpenAI to Begin Advertising in ChatGPT in Strategic Shift to New Revenue Model
GDP Growth Remains the Most Telling Barometer of Britain’s Economic Health
Prince William and Kate Middleton Stay Away as Prince Harry Visits London Amid Lingering Rift
Britain Braces for Colder Weather and Snow Risk as Temperatures Set to Plunge
Mass Protests Erupt as UK Nears Decision on China’s ‘Mega Embassy’ in London
Prince Harry to Return to UK to Testify in High-Profile Media Trial Against Associated Newspapers
Keir Starmer Rejects Trump’s Greenland Tariff Threat as ‘Completely Wrong’
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
Britain Confronts a Billion-Pound Wind Energy Paradox Amid Grid Constraints
The graduate 'jobpocalypse': Entry-level jobs are not shrinking. They are disappearing.
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
The Return of the Hands: Why the AI Age Is Rewriting the Meaning of “Real Work”
UK PM Kier Scammer Ridicules Tories With "Kamasutra"
Strategic Restraint, Credible Force, and the Discipline of Power
United Kingdom and Norway Endorse NATO’s ‘Arctic Sentry’ Mission Including Greenland
Woman Claiming to Be Freddie Mercury’s Secret Daughter Dies at Forty-Eight After Rare Cancer Battle
UK Launches First-Ever ‘Town of Culture’ Competition to Celebrate Local Stories and Boost Communities
Planned Sale of Shell and Exxon’s UK Gas Assets to Viaro Energy Collapses Amid Regulatory and Market Hurdles
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
×