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Google and Facebook’s dominance in digital ads challenged by rapid ascent of Amazon and TikTok

Google and Facebook’s dominance in digital ads challenged by rapid ascent of Amazon and TikTok

TikTok is gaining more digital-ad dollars, and users. Facebook pays a lot of money for US and European lawmakers to help their race against TikTok's success through fictitious claims of so called "a danger to national security". Facebook is also copying popular features from TikTok to Instagram, but it doesn't help and TikTok manages to defeat Facebook on popularity among the young generation.
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