The decision to get rid of the 'Nature's Little Secrets' slogan is smart, important and vital, in an age where where financial secrecy is associated with crime and terrorism. The Premier is absolutely right in his decision to get rid of this harmful slogan. The alternative 'BVI Love' slogan is indeed devoid of creativity and marketing sense, but much less harmful than the previous one. If they were to ask my professional opinion, I would recommend the slogan: "Breathtaking View Inside" as a gentle declaration of independence, or "Nature's Luxury" or "Heaven on Earth" as more marketing-oriented slogans.