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Monday, Apr 19, 2021

After a 70-year run, Ikea ends publication of iconic printed catalog

After a 70-year run, Ikea ends publication of iconic printed catalog

Ikea’s decision comes as catalog readership is in decline and the company becomes increasingly more digital. After initially resisting online shopping, the company was forced to embrace it during the pandemic. Ikea says its online retail sales increased by 45 percent worldwide last year with ikea.com reporting four billion visits. The company has also improved its suite of apps to make discovering and buying products easier, while opening smaller stores located in city centers meant to reach people where they live.
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