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Why China-based TikTok became the fastest growing social media app in the West, and how fashion and beauty brands have embraced its Gen Z vibe

Why China-based TikTok became the fastest growing social media app in the West, and how fashion and beauty brands have embraced its Gen Z vibe

Known for its funny videos, lip-synched songs and dance videos, TikTok has grown its reach during the Covid-19 pandemic. TikTok stars with their millions of fans have been courted by fashion labels and become A-list influencers
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