In the heart of New York City's SoHo neighborhood, Dior has launched another pop-up shop at its 109 Greene Street location titled ABCDior. The exclusive opening highlights the brand's personalization services on some of its beloved items like the Lady Dior bag, J'Adior heels, and monogrammed book tote. Clients can enjoy the House's most iconic styles with their own customization, bringing their personal identity into these high-fashion designs.
While Dior's past pop-up boutiques have been designed and decorated to reflect the theme of the collection availableขthe most recent opening for the Dior Chez Moi capsule collection was inspired by the astrological zodiac and Monsieur Dior's superstitious natureขthis shop resembles a blank canvas. The store itself is lined with accessories available for visitors, but the overall aesthetic of the boutique is meant to remind shoppers that personalization is about showcasing their own tastes and preferences on their Dior goods.
The pop-up shop is open now through May 21 at 109 Greene Street in New York City.