Beautiful Virgin Islands

Tuesday, Jun 24, 2025

Domino's exits Italy after failing to win over ancestral home of pizza

Domino's exits Italy after failing to win over ancestral home of pizza

The company's cheese-filled crusts and pineapple-topped pizzas failed to gain a foothold in a competitive market
Domino's has closed the last of its 29 stores in Italy, marking the end of an ambitious plan to launch American pizza in the culinary dish's ancestral home.

Domino's arrived in Italy in 2015, when it already had more than 12,000 stores worldwide.

It opened stores in Milan before expanding to other centres, including Rome, Bologna, and Turin.

According to an NBC report at the time, it planned to win customers over with "purely Italian" ingredients such as "100 percent" tomato sauce and mozzarella, and products like prosciutto di parma, gorgonzola, grana padano and mozzarella di bufala campana.

It targeted a 2% market share and aimed to open hundreds of restaurants in the country by 2030, counting on its delivery aspect to give it an edge.

But when dining out was restricted during the pandemic lockdowns, Italy's traditional pizzerias also moved into delivery.

And there was stiff competition from home food delivery apps including Glovo, Deliveroo, and Just Eat, according to Bloomberg, which first reported the story.

Social media users greeted news of Domino's Italian exit with a distinct lack of surprise.

"Never try to sell ice to Eskimoes," one Twitter user wrote.

"May we all have the insane confidence of the dominos executive who pitched opening in Italy," another added.

Sky News has sought comment from Domino's in the US, which had partnered with Italian firm ePizza SpA for the franchising agreement.

EPizza SpA filed for bankruptcy in Italy in April.

Britain's Domino's Pizza Group is a franchisee of US-listed Domino's Pizza Inc and only operates stores in the UK and Ireland.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
×