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Friday, Feb 06, 2026

General Motors CEO: GM Would Accept Bitcoin if There's Consumer Demand

General Motors CEO: GM Would Accept Bitcoin if There's Consumer Demand

According to the CEO of General Motors (GM), Mary Barra, nothing precludes them from accepting bitcoin if there is consumer demand for it.

Mary Barra, the CEO of General Motors (GM), talked about the possibility of the largest automaker in the U.S. accepting bitcoin in an interview with CNBC Wednesday:

“Certainly, we want to make the whole buying and ownership experience as easy as possible.”

Referencing Tesla CEO Elon Musk’s statement from earlier this week that his electric car company may start accepting BTC again, Barra was asked whether GM will be accepting the cryptocurrency for payments. She replied:

“There’s nothing that precludes us from doing that. We will be driven by our customers. Certainly, we want to make the whole buying and ownership experience as easy as possible. We will follow their lead.”

When Tesla announced in February that it would accept bitcoin for payments, the GM CEO said that her company was not interested in doing the same. However, in an earnings call at the end of March, Barra softened her stance on BTC and said the company would consider accepting the cryptocurrency “if there’s strong consumer demand.” She confirmed Wednesday that her company’s position on bitcoin has not changed.

Elon Musk tweeted earlier this week that Tesla would resume accepting bitcoin “When there’s confirmation of reasonable (~50%) clean energy usage by miners with positive future trend.”

Source: General Motors CEO: GM Would Accept Bitcoin if There's Consumer Demand – Fintechs.fi

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