Beautiful Virgin Islands

Monday, Oct 06, 2025

How the Most Extreme Street Style Star Is Dressing for Digital Fashion Week

How the Most Extreme Street Style Star Is Dressing for Digital Fashion Week

Men’s fashion month has become almost completely digital. And while we’ve enjoyed watching the likes of Prada, Louis Vuitton, and Dior on our screens (and playing Balenciaga’s freaky fantasy video game) there’s no denying that we are missing the in-person component, seeing the street style and being seen ourselves. But the show must go on.

And even though there is a lack of street style slideshows, some fashion show guests are still dressing up. Yu Masui, a LVMH scout and one of the most outré dressers of Fashion Week, has been outfitting himself each day in anticipation for the shows.

Masui has long been known for wearing young designers, mixing and matching their pieces with larger brands to create a radical, colorful mélange. “[Watching digital shows] is kind of a mixed feeling. Excited and sad,” writes Masui from Japan, where he lives. “Digital content has definitely improved compared with last season. Some of it makes me smile or laugh. I can eat, drink, or even dance when watching them, and that’s a good side.”

Masui’s looks certainly strike an entertaining, experimental chord. He kicked off his week of looks with Japanese designer Kidill, in a graphic graffiti-inspired bomber jacket and matching trousers. In another instance, he opts for a more polished “Super Auntie Hero” look in JW Anderson in a pert top and ruffled gloves. And to receive his takeout order? Masui wears a full Doublet look, which includes fried-potato socks.

    

Mask: Doublet
Earring: Ashley Williams
Choker: Cyberdog
Blouson: Kidill
Hoody: Cyberdog x Kappa
Sushi bag: Delvaux
Trousers: Kidill
Shoes: Kidill x Both ParisPhoto: Courtesy of Yu Masui / @yumasui

“This look is dedicated to Japanese designer Kidill, celebrating his debut on the Paris Fashion Week official schedule. He is a designer who represents Japanese punk spirits. He often collaborates with people like music photographers and punk artists. His collection is available at DSM.”

    

Earring: Safsafu
Necklace: Hatton Labs
Set up: JW Anderson
Bag: JW Anderson
Gloves: JW AndersonPhoto: Courtesy of Yu Masui / @yumasui

“Here, I’m a medieval superhero, or a ‘Super Auntie Hero!’ It’s hard to access my own archive wardrobes when I am traveling for fashion weeks, so I decided to pick favorite pieces from the JW Anderson archive to show them. It is kind of a medieval-inspired knit outfit, but it turned out to be quite like an auntie by adding pearls. Anyway, this outfit is updated with a puffer from the Moncler collaboration of fall 2020!”

    

Mask: Tomo Koizumi
Earring: Ashley Williams
Jacket (bi products): Marques’ Almeida
Top: Nasir Mazhar
Trousers: painkiller atelierPhoto: Courtesy of Yu Masui / @yumasui

“‘Kiss the future’ is one of the signature phrases of Walter Van Beirendonck for W< in the ’90s. I found this gigantic shoulder bag inspired by a Japanese school rucksack in the attic two days ago. Coincidentally, Walter was showing his archives in his film tonight!”

    

“Dedicated to the 2018 LVMH prize winner, Doublet, I wore their spring 2021 collection! Masayuki Ino tried to make everyone’s everyday life a little bit more special. Expected or unexpected deliveries or presents can make us happy on anniversaries or even normal days.”

    

Mask: Helmstedt
Coat: acne studios
Shirt & bag: Ashley Williams
Shorts: Ernest W Baker
Shoes: shoes53045Photo: Courtesy of Yu Masui / @yumasui

“‘Excuse me! You forgot to wear shoes!’ This look has The Royal Tenenbaums-like retro vibe. Ernest W Baker who is showcasing on day four is one of designers elevating once-upon-a-time design into the modern era.”

    

Mask: Doublet
Earring: Ashley Williams and Safsafu
Coat (bi product): Marques’ Almeida
Jumper: Ashley Williams
Mini bag: Boyy
Pants: Marques’ Almeida
Shoes: EytysPhoto: Courtesy of Yu Masui / @yumasui

“Yu Masui can be rock and roll sometimes! A punk mentality! The fun part of fashion weeks is always dining out or partying after shows! I can’t wait to meet fashion friends after COVID-19…I miss you guys!”

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
×