Beautiful Virgin Islands

Tuesday, Sep 16, 2025

How to make money on YouTube: find a niche, interact with your audience, collaborate with others and more tips

You might not make US$26 million like eight-year-old Ryan Kaji did last year, but you could pull in extra income with a successful YouTube channel. Barbara MacDonald, a product manager at YouTube, helps new and existing video makers grow their channels and find success. Here are her tips

Google recently announced that YouTube had a US$15 billion year in 2019, based on advertising sales, showing the world just how huge a business the video network has become.

Unlike Facebook and Twitter, which hold on to the lion’s share of ad revenues and don’t share with the people who upload content, Google takes a different approach in splitting YouTube ad revenues with video creators.

That means millions of people are profiting from their relationship with YouTube by making videos and pulling in either extra income or actually making a living from their YouTube revenues.

According to American business magazine Forbes, eight-year-old Ryan Kaji from toys review channel Ryan’s World earned a cool US$26 million in 2019 from his YouTube ad revenues and sponsorship deals.

The chances of something like that happening for you is rare, but there’s no denying that the opportunity is there.

Maybe you don’t get to tell your boss you quit and turn a new chapter by churning out videos tomorrow, but perhaps you can make a little extra income through your YouTube passion? It’s not too late to get started.

That’s the word from Barbara MacDonald, a product manager at YouTube who serves as one of the co-hosts of its “Creator Insider” video series, which looks to help new and existing video makers grow their channels and find success.

“If you have a subject you’re passionate about, give it a try,” she says.

How can you cash in on YouTube fame? MacDonald has several key points to consider before getting started.


1. Go niche

Follow your passion, and start your channel devoted to your special interest. The topic? Go small, MacDonald says, and you’ll have an easier time finding an audience.

For instance, instead of a channel devoted to food, a pretty broad category, she says some video creators have found great success focusing on one particular genre – like the latest new treats at Disney resorts.

“I don’t necessarily like to go to Disney parks, but I love to eat, so this gets my attention,” she says.


2. Don’t worry about expensive gear

You don’t need a fancy, expensive digital single-lens reflex camera, MacDonald says. Many YouTube creators make their videos on smartphones.

MacDonald shoots on a lower-priced Canon EOS M camera, which sells for under US$500, and Tom Leung, who also hosts the Creator Insider video series, shoots on a Google Pixel 4 smartphone.

“It’s all about the content, not the gear,” MacDonald says. “Don’t let your equipment be a barrier.”


3. Build a following

You’ll need to attract subscribers to your channel if you want YouTube to share ad revenues as part of its Partner Programme. Requirements: 1,000 subscribers and 4,000 hours of watch time during a 12-month period.

How do you get subscribers when you’re just starting out? “Start with family and friends, and go from there,” MacDonald says.


4. Interact with your audience

YouTube wants to see that the community is responding to your videos. “Interact” with your new viewers in the comments section, and send out polls and photos on the community page of your channel “to start a dialogue”.


5. Be consistent

“Have a consistent upload schedule, so the audience knows when to come back to see new videos,” MacDonald says.

This doesn’t have to be a daily upload or even a weekly upload. But if you say new videos every Tuesday, or on the first day of each month, “stick to it”.


6. Label YouTube videos accurately

YouTube likes videos with good, interesting titles and descriptions. They need to “accurately reflect the content of video”, and tell viewers what to expect.

Thumbnails, the little visual you see pop up on the YouTube homepage, are usually bright, with pictures of people in them because people are drawn in by seeing the eyes, MacDonald says.


7. Collaborate with other YouTubers

Once you get going, start making videos with other YouTubers to expand your audience and get your work seen in front of theirs.

The Creator Insider video series posts new episodes every Tuesday and Thursday. Other places on YouTube to learn about successful best practices include the YouTube Creators (formerly known as Creators Academy) and Team YouTube channels.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
×