The policy to share information across all of Facebook’s platforms were there since 2016 when Facebook first acquired WhatsApp, but it was optional. This policy update now makes it mandatory.

With the new policy update, WhatsApp will be sharing data it collects about you with the broader Facebook network, including Messenger and Instagram.

Your Whatsapp data will be shared whether or not you have profiles on the other social media platforms owned by Facebook.

“WhatsApp receives information from, and shares information with the other Facebook companies. We may use the information we receive from them, and they may use the information we share with them, to help operate and market services,” Whatsapp explained.

Facebook said it will now be able to share more targeted ads to people on its platforms by knowing their usage habits on WhatsApp.

Doesn’t apply to UK and EU

The new Whatsapp policy is not the same around the globe.

Users in Europe and the UK will need to accept new terms but won’t be subjected to the data-sharing. The EU has strict privacy laws and has had a major run-in with Facebook over its privacy policy in the past.

EU authorities in 2017 fined Facebook 110 million euros (US$134 million) for misleading regulators during a 2014 review of its takeover of WhatsApp.

In the meantime, the new terms delivered last week have caused an outcry around the world and many have been switching to platforms such as Signal and Telegram.

Signal — owned by the same person that founded Whatsapp — reported that it’s registration services broke last week due to an influx of users after Facebook announced the policy updates.

The company said it had to upgrade the platform to accommodate the large capacity it is now receiving.