Beautiful Virgin Islands

Wednesday, Aug 27, 2025

Jr Minister Updates On Successful Tourism Roadshow

Jr Minister Updates On Successful Tourism Roadshow

Major strides were made last week to promote the British Virgin Islands as a must visit tourist destination in the United Kingdom and Europe. The series of promotions were carried out by Junior Minister for Tourism, Hon. Shereen Flax-Charles and the BVI Tourist Board, as part of the BVI Tourism Roadshow.
Updates on the trip, which was described as a high impact travel week, were provided by Hon. Flax-Charles, who noted that various forums were explored to further the promotion of brand BVI.

In noting the European targeted activities, the Junior Minister said, “Our agent in France shared with me that this week marks a period of high visibility for our Territory! We were featured in six international and French publications, including a seven page Swiss report on kite surfing cruises in the BVI, a newsletter featuring an interview with our Director of Tourism, eight page brochures on the beauty of the BVI.”

The Tourist Board is exploring a multifaceted approach to the marketing of the Territory’s tourism product. This was noted by the unveiling of the new advertisement that would be on the side of a bus that traverses the streets of London.

As it relates to the bus as an advertising method, the Junior Minister stated, “Everyday hundreds of Londoners and tourists ride in this comfortable, modern ride and thousands see the BVI on the move. Tourism is all about being innovative and embracing marketing opportunities in the most unlikely of places.”

During the trip, the Junior Minister, Chair of the Tourist Board Kenisha Sprauve, Director of the BVI Tourist Board Sharon Flax-Brutus, and Deputy Director Rhodni Skelton met with various UK based BVI stakeholders. One such meeting was with Mango, a British Public Relations company. It was explained that this company is a lifestyle centred firm with years of industry leading experience in marketing and brand shaping.

As it relates to the discussions with that company, Hon. Flax-Charles said, “Our meeting bore much fruit as we strategized as a team for more expansive and creative marketing strategies.”

Additionally, the BVI delegation hosted several of the tour operators and travel agents who provide support and sell the BVI as a destination.

Another highlight of the trip was the honouring of Ginny Hawksley, who represented the BVI brand in the UK for many years. In remarking on the departure of Hawskley from the post, Hon. Flax-Charles said, “A grateful farewell as she leaves the London office after seven years of stellar service.

Meanwhile, it was noted that Tausha Vanterpool of Anegada is the new head of the Tourist Board’s London office. In commenting on the new appointment, the Junior Minister said, “Her wealth of experience, training and expertise in the realms of marketing, management and tourism will make her an excellent addition to the unit.”

Overall, the Roadshow was described as successful, as Hon. Flax-Charles emphasized the significance of such undertakings for the Territory’s tourism product.

“The BVI Roadshow is an incredible opportunity for our Territory to market itself to the U.K., and wider European market, as well as build on corporate relationships and encourage greater engagement.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Spotify’s Strange Move: The Feature Nobody Asked For – Returns
Manhunt in Australia: Armed Anti-Government Suspect Kills Police Officers Sent to Arrest Him
China Launches World’s Most Powerful Neutrino Detector
How Beijing-Linked Networks Shape Elections in New York City
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
2 Australian Police Shot Dead In Encounter In Rural Victoria State
Vietnam Evacuates Hundreds of Thousands as Typhoon Kajiki Strikes; China’s Sanya Shuts Down
UK Government Delays Decision on China’s Proposed London Embassy Amid Concerns Over Redacted Plans
A 150-Year Tradition to Be Abolished? Uproar Over the Popular Central Park Attraction
A new faith called Robotheism claims artificial intelligence isn’t just smart but actually God itself
Deputy Prime Minister Angela Rayner Purchases Third Property Amid Housing Tax Reforms Debate
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Italian Facebook Group Sharing Intimate Images Without Consent Shut Down Amid Police Investigation
Dutch Foreign Minister Resigns Amid Deadlock Over Israel Sanctions
Trump and Allies Send Messages of Support to Ukraine on Independence Day Amid Ongoing Conflict
China Reels as Telegram Chat Group Shares Hidden-Camera Footage of Women and Children
Sam Nicoresti becomes first transgender comedian to win Edinburgh Comedy Award
Builders uncover historic human remains in Lancashire house renovation
Australia Wants to Tax Your Empty Bedrooms
MotoGP Cameraman Narrowly Avoids Pedro Acosta Crash at Hungarian Grand Prix
FBI Investigates John Bolton Over Classified Documents in High-Profile Raids
Report reveals OpenAI pitched national ChatGPT Plus subscription to UK ministers
Labour set to freeze income tax thresholds in long-term 'stealth' tax raid
Coca‑Cola explores sale of Costa coffee chain
Trial hears dog walker was chased and fatally stabbed by trio
Restaurateur resigns from government hospitality council over tax criticism
Spanish City funfair shut after serious ride injury
Suspected arson at Ilford restaurant leaves three in critical condition
Tottenham beat Manchester City to go top of Premier League
Bank holiday heatwave to hit 30°C before remnants of Hurricane Erin arrive
UK to deploy immigration advisers to West Africa to block fake visas
Nurse who raped woman continued working for a year despite police alert
Drought forces closures of England’s canal routes, canceling boat holidays
Sweet tooth scents: food-inspired perfumes surge as weight-loss drugs suppress appetites
Experts warn Britain dangerously reliant on imported food
Family of Notting Hill Carnival murder victim call event unmanageable
Bunkers, Billions and Apocalypse: The Secret Compounds of Zuckerberg and the Tech Giants
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
×