The upcoming election is set to be one of the biggest spending battles ever, with Labour and Conservatives investing heavily in paid political ads. Labour is significantly outpacing the Conservatives, focusing on local constituencies and coinciding with political events. Conservatives, meanwhile, are targeting men aged 45 and older with attack ads against Labour and Keir Starmer.
The upcoming election is set to be one of the biggest spending battles ever, with Labour and Conservatives investing heavily in paid political ads.
On Meta platforms (Instagram and
Facebook), Labour is significantly outpacing the Conservatives, who focus on retaining voters from defecting to Reform.
Sky News, in partnership with Who Targets Me, reports that since May 22, Labour has spent one dollar 250,350 on Google-owned sites like YouTube, compared to the Conservative's one dollar 50,200.
Labour’s ads target local constituencies and coincide with political events, while Conservatives focus on attack ads against Labour and Keir Starmer, primarily aimed at men aged 45 and older.
Both parties are employing varying strategies—Labour with localized YouTube videos and Conservatives with central, high-impact campaigns.