Beautiful Virgin Islands

Monday, Sep 15, 2025

‘Lifeline Financial Programmes’ launched to boost local money management

‘Lifeline Financial Programmes’ launched to boost local money management

Local media personality Kenneth G. Gladstone, along with other investors, have launched Lifeline Financial Programmes, a subsidiary of Lifeline (BVI) Limited, a new company aimed at helping Virgin Islanders get their finances in check, especially during the current COVID-19 pandemic.

Mr Gladstone, speaking to Virgin Islands News Online (VINO) today, March 23, 2021, said the company, which is located at 4 Mill Mall, Tortola, was created out of the need to end financial struggles in the territory.

Company created to help Persons in VI- Gladstone


COVID-19 has devastated not only the BVI, but the rest of the world and many of our people are currently suffering as a result. It was upon seeing the suffering of our people we decided to create an entity designed to address the financial needs of our people, whether you are a regular man on the street, or you are a VIP. So that is where the company began initially,” he said.

Mr Gladstone also remarked that the company, which was launched on March 17, 2021, was born out of the need for a diversified financial sector geared to provide short-term, medium-term and long-term support for all people living and working within the VI.

However, in clearing up what the financial institution does, he said Lifeline does not offer investment, banking or loan services, “rather, we provide short-term, medium-term and long-term financial plans strategised and personalised to address your specific financial needs as we provide cash-generating incentives to eradicate the financial needs of every member of the programme.”

He said in other words, ‘Lifeline is a lifesaver’ in an era where many are facing serious financial chaos.

“It is therefore of paramount importance that everyone gets registered now to ensure that you have financial support before you need it, so you will be able to rise above the devastating economic waves of our time.”

Mr Kenneth G. Gladstone said all leaders and individuals should immediately see the company’s Assessment Coordinator, Mrs S. Ganga to take a look at their strategic plans available to position the nation for financial stabilization.


Company opened to all sectors


In addition to regular persons, those who can sign up for Lifeline include churches, schools, banks, insurance companies, corporate bodies and government can also benefit significantly from the plans offered by Lifeline Financial Programmes.

To start, Lifeline Financial Programme currently offers six plans for everyone.

“Lifeline offers quarterly (three months) plans, six-month plans and annual (one year) plans. Lifeline currently pays out from six hundred dollars (US $600.00) at the basic three - month level to twelve thousand (US $12,000.00) at the basic annual level, and six thousand (US $6,000.00) at the basic VIP level to one hundred and twenty thousand (US $120,000.00) at the annual VIP level,” Mr Gladstone said.

He said all leaders and individuals should immediately see the company’s Assessment Coordinator, Mrs S. Ganga, to take a look at their strategic plans available to position the nation for financial stabilisation.

Present at the launch was Jr Minister for Trade and Economic Development, Hon Shereen D. Flax-Charles (AL) who endorsed the programme as one that is needed at a time when persons are struggling financially as a result of the pandemic.


Programme is needed - Hon Flax-Charles


“No need to become a victim of COVID-19. The BVI is a strong nation! We simply need to tap into our limitless capacity to rebuild ourselves to stay ahead of any eventuality which may arise, and Lifeline Financial Programmes is now here to make this a reality for the territory,” Mr Gladstone said.

Present at the launch also was Junior Minister for Trade and Economic Development, Hon Shereen D. Flax-Charles (AL), who endorsed the programme as one that is needed at a time when persons are struggling financially as a result of the pandemic.

Persons interesting in the programme can call 540-4555 or email lifelinebvilimited@gmail.com for more information.

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