Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Luxury E-commerce Startup ShopWorn Enters Asia with Hong Kong Satellite

The fast-growing ecommerce destination for well-priced, guaranteed authentic luxury brands opens a Hong Kong satellite to service the Asia Pacific region.

The growth of luxury ecommerce site ShopWorn in a changing retail environment has paved way for the five-year-old start up to enter the Asia Pacific region with a new Hong Kong satellite location directly servicing APAC countries, with an initial focus on the Greater China area.

The new ShopWorn website features guaranteed authentic shop worn designer luxury brands, curated specifically for the region and at the same low prices that have endeared U.S. customers to the platform.

Chinese users can now shop in their own language and receive local customer service. The new site also offers popular payment methods as UnionPay, Alipay and Wechat Pay, and competitively priced direct shipping to major Asian cities by SF Express.

Additionally, ShopWorn has opened a flagship store on TMall Global, Alibaba's dedicated platform for 800 million of China's high-end consumers, in advance of 11.11 or China's Singles Day. Through ShopWorn's TMall flagship, Asian customers will be able to treat themselves to their favorite luxury brands at considerable savings than ever before.

"Over the past year, we've seen increasing traffic from Asian consumers ready to buy our 'shop worn' luxury designer products," said Larry Birnbaum, ShopWorn CEO. "As the Asia market continues to lead the way for the luxury goods industry -- with online retail sales in China alone surpassing $1.5 trillion -- it only made sense for us to have a presence in Hong Kong.

With our launch coinciding with China's Singles Day, we're excited about what the future holds for ShopWorn Asia and how we can deliver to China's discerning luxury shoppers the same customer experience our U.S. customers have come to appreciate."

Birnbaum developed ShopWorn in 2015 for consumers growing weary of buying online pre-owned luxury items without unimpeachable knowledge of the product's origins or authenticity. It has since become the premiere destination for customers who want to be the first to own authentic, unused luxury watches, jewelry, writing instruments, leather goods and other accessories without paying premium prices.

Because ShopWorn sources all products directly from brands or authorized retailers, every product is guaranteed to be 100% authentic, even at prices 50 to 80 percent off the original retail.

The platform's prices reflect the shop worn nature of its products -- an industry term long used to describe merchandise with past lives in store displays, gently handled by staff but never consumer owned.

This subtle distinction prevents ShopWorn merchandise from being labeled new, yet because the items have never been consumer-owned, they are also not considered pre-owned. The direct relationship between ShopWorn, brands and authorized dealers alleviates all questions of origin and eliminates need for "authenticators."

This business model has proven effective as growing consumer demand for guaranteed authentic luxury products at accessible prices, combined with commitments from luxury brands to find sustainable avenues for unsold inventory, has increased ShopWorn's demand. With Chinese consumers spending $115 billion on luxury items in 2019, opening a ShopWorn Asia satellite was a natural next step.

While the ShopWorn Asia satellite is the first international expansion, the company has plans to open additional locations in Europe and other markets within the next five years. Also being planned are flagships stores on other major Asian virtual marketplaces, including Shopee, Lazada, and Global JD.

For more information on ShopWorn or to request an interview with ShopWorn CEO Larry Birnbaum please contact The Lilian Raji Agency at (646) 789-4427 ext 701, lilian@lmrpr.com or visit the online press room at http://shopworn.lmrpr.com.

ABOUT SHOPWORN


ShopWorn is an ecommerce shopping destination for customers who want to be the first to own authentic, unused luxury products but don't want to pay luxury prices. Launched in 2015, ShopWorn was created to help brands and retailers sustainably alleviate the challenge of unsold inventory.

With ShopWorn's unique sourcing strategy of obtaining products directly from authorized retailers and luxury brands, every item sold on ShopWorn is guaranteed to be 100% authentic and never previously owned, even at savings of 50 to 80 percent off the original MSRP. The direct relationship between ShopWorn, brands and authorized dealers alleviates any question of authenticity.

And because customers should be able to trust what they see and buy online is what they receive, all ShopWorn product images are from an in-house photographer. Stock images are never used. Items featured on the ShopWorn site are always in stock and ready to ship within two business days.

It's not new. It's not pre-owned. It's ShopWorn. Be the first. www.shopworn.com

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China Accuses US of Violating Trade Truce
Panama Port Owner Balances US-China Pressures
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
×