Beautiful Virgin Islands

Thursday, Dec 04, 2025

March raises awareness about Alzheimer’s

A sea of purple shirts filled the Noel Lloyd Positive Action Movement Park on Friday afternoon.
They were worn by advocates for Alzheimer’s awareness, many of whom experience the effects of the disease and other forms of dementia on a daily basis.

“We need as citizens and we need as a community to educate our children that dementia is nothing to play with. It is something serious, and each day when I’m looking at my mom I hurt at times,” said Sonia Desuza as she sat next to her mother, Gloria Lindssey.

They were awaiting the start of the Alzheimer’s Awareness Walk. Though the event was originally scheduled for Sept. 20 and delayed a week due to storms, many showed up to support the cause.

“It was a great awareness day for the VI Alzheimer’s Association,” said president Edna Williams. “The walk was excellent. I think every year it gets bigger and better and we only hope for more greater things in the future.”

Ms. Williams said that more than 130 people attended the march and over 600 t-shirts were sold in support of the cause. Those who were unable to attend the march showed solidarity the same day by wearing the shirts.

With a police escort, participants walked down Waterfront Drive during rush hour, drawing attention from pedestrians and drivers alike. They went down to Peebles Hospital, then back through Waterfront Drive before returning to the park and celebrating their campaign.

Because of the recent storms, the association was unable to organise a vigil after the walk as it usually does, but it plans to host the event within the coming months.

‘I know’
The VIAA was conceived after Ms. Williams noticed a change in a Rotarian friend’s behaviour. She sensed something was wrong after he stopped driving and stopped coming to meetings. As soon as her friend told her that he had Alzheimer’s, she responded, “I know.”

She began giving him a ride to their meetings and started researching the disease. What began as a favour for a friend has turned into a nonprofit organisation with over 40 members.

In June, the association was accepted into the Executive Council of Alzheimer’s Disease International, a federation of 100 associations around the world.

“The association was mentored and evaluated over a two-year period prior to being asked to apply for full membership,” Ms. Williams explained. “We did reports and different activities to demonstrate that we were doing the work.”

In September, it launched the “You Are Not Alone” programme, which aims to support family caregivers. It also runs a youth support group for children and grandchildren of people affected by the disease.

Additionally, the association plans to host trainings for businesses and organisations to educate the public in taking care of people affected by Alzheimer’s.

“One of the things we need to do is develop a national policy which would address the treatment of persons living with dementia,” Ms. Williams said. “That is basically a mandate that we have coming through Alzheimer’s International. It’s also a mandate of the World Health Organization.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
×