Beautiful Virgin Islands

Thursday, Sep 18, 2025

Paris Hilton on Her New Coach Campaign, the Return of Y2K Style, and What She’s Doing for the Holidays

Paris Hilton on Her New Coach Campaign, the Return of Y2K Style, and What She’s Doing for the Holidays

Paris Hilton is the queen of the 2000s-no contest. She dominated the era with her bedazzled Juicy Couture tracksuits (which are back, by the way), iconic designer bags, and huge sunglasses.

It’s no wonder that Coach casted her for a new Y2K-inspired project: Hilton stars alongside Kim Petras and Rickey Thompson in a new bag campaign that honors the label’s re-released Swinger bag. The Swinger is an archival Coach bag that channels the shoulder bags of the early-aughts (the label revamped it, however, with luxe leather and its signature monogram print).

Starring in the holiday campaign was nostalgic for Hilton. “I’ve always loved Coach since I was a teenager,” Hilton says. “I remember in New York when I went to the Coach store and bought my first bag. My mom always had amazing [Coach bags] too, and my sister and I would always go into her closet and play dress up.” As a notorious bag lover in general-can you even think of the 2000s without remembering her endless array of Louis Vuittons?-Hilton knows a bag can make or break your look, and says a sleek shoulder bag like the Swinger is a timeless Y2K style she’s always gravitated towards. “Having a handbag is such an important accessory to an outfit,” she says. "I love that they're bringing it back."

Below, Vogue asked Hilton her thoughts on Y2K style coming back, what her designer bag collection looks like, and what she’ll be doing for the holidays this year.

You’re a well-documented bag lover. What, to you, makes a perfect bag?


The most important thing for me is the style and design of the bag, and what it looks like on the outside. Something that’s a statement piece and stands out. But also, what’s inside is important: I love when there’s different pockets for your phone or your lip gloss. I always love something that is actually useful and makes my life easier.

You’ve owned many icon designer bags over the years, especially from the 2000s. Do you still have them?


I have a lot of bags from over the years, from shopping or designers sending me certain things. During the early 2000s, I actually got rid of a lot of my bags, because I just had so many that couldn't fit. When Kim [Kardashian West] had her eBay business, she helped me get rid of a lot of the things that I didn't need. She was always very organized, and I'm like the most disorganized person in the world. But I have kept some. I obviously have my Louis Vuitton bags that I love, the Fendi Baguettes, the [Dior] Saddle bags, all my Chanels. I've been collecting Judith Leiber [bags] since I was a teenager, so I have a lot of those, which are very 2000s.

Were there any bags you regret giving away?


Yes! Because now the 2000s are coming back in such a huge way in fashion. There’s so many things that I thought, ‘This isn’t in fashion anymore, just get rid of it.’ And now I wish I hadn’t, especially my Dior monogrammed [bags]. A lot of stuff, too, was stolen by the Bling Ring. They literally came in here eight times when I was out of town, and every time they would pick up as much as they could fit in their arms. They stole like all my Birkin bags, all of my iconic Dior bags, my Louis Vuittons-anything that was designer, they took. It’s heartbreaking because I'll never be able to replace any of that.



What are five things that you always have in your bag?


I’m like Mary Poppins: I like to carry around everything. I’m always prepared for every situation. Lighting is very important to me for photos, so I always have my holographic Lumi case from my collaboration with them. It makes selfies look perfect. My iPhones, of course. I have these really cute hand sanitizer bottles that I bought at Kitson that are covered in Swarovski crystals-it kind of looks like a Judith Leiber bag. They’re really extra and glamorous. Carrying around a normal Purell bottle is beyond, I don’t like it. If we're gonna have to do all this, I'd rather make it fashionable-same with my masks. I always carry around my Paris Hilton lip gloss, and my perfume. I just released my 28th fragrance, so I always have at least one of my 28 perfumes in my bag at all times, because I love the way it makes me feel when I spray it.

Since your campaign is very 2000s-inspired, what do you think is the key to pulling off Y2K style today?


It’s really about just being as extra as possible. With social media, it’s really important to have exciting pieces that are going to be really beautiful visually, in a photo or on Snapchat or TikTok. With fashion right now, people just want to show off what they have in their content, so it’s important to wear something that will grab your eye and attention.

This is a holiday campaign, so what do you think you’ll be doing for the holidays this year?


Every single year, my sister and I usually throw a huge Christmas party at my house. It’s called ‘Holidaze with the Hiltons.’ It’s the most epic, crazy party every year. Hundreds of people come and there’s amazing performances. It’s sick. And then two days later, we will host my parents’s Christmas party with them at their house, which is obviously a lot more chill. But with the pandemic, we’re not going to be doing that. This will be the first year that I’m not having a Christmas party in I don’t even know how long, which is sad, but obviously it wouldn’t be appropriate to throw a big Christmas bash. I spent last Christmas with my boyfriend's family: We went to Michigan and then to Yellowstone to go skiing. So this year, we're trying to decide if we're going to go to Michigan, or maybe go to an island or on a boat somewhere.

Are you big on holiday dressing in general? Do you plan on getting festive, even if you’re at home?


Yes, I love it. I always love to wear something festive in bright red or in velvet-something really beautiful that stands out. I also always get a Mrs. Claus outfit made, and I usually wear it when I go to the L.A. Mission, a homeless shelter downtown. I bring gifts and food for all the kids and people that are there. If I have my Christmas parties, in the beginning I'll wear a really beautiful sparkly holiday dress, and then I'll change into a sexier Santa outfit. And I dress up all the dogs, too. I just ordered a bunch of Santa and elf costumes for them on Petco this weekend, and all these crazy decorations. I like to decorate their doggie mansion and give them a tiny little Christmas tree.

I'm also used to hosting the most incredible New Year's Eve parties every single year in Miami, Australia, Vegas, New York-wherever I am. I’ve been doing that forever, and this year will be the first year that I’m not hosting something. But I’ll still dress up, because it’s New Year’s Eve, and I love collecting memories with photos and videos. I’ll be capturing the memories of my boyfriend and I’s second Christmas and New Year’s together.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
×