Pret A Manger Modifies Coffee Subscription Amid Backlash
Pret A Manger faces backlash after announcing changes to its coffee subscription. Starting in September, the new plan will offer up to five half-price coffees a day for ten pounds a month, discontinuing the 20% food discount. Despite customer discontent, a retail expert supports the move, saying it better appeals to a wider audience.
Pret A Manger, the well-known coffee and sandwich chain, has faced significant backlash following its recent announcement to alter its coffee subscription model.
Currently, subscribers can enjoy up to five coffees a day for a monthly fee of £30.
Starting in September, the new plan will offer up to five half-price coffees a day for £10 a month, while also discontinuing the existing 20% food discount.
This decision has led to discontent among current subscribers, many of whom expressed their dissatisfaction on social media.
Some consumers deemed the move a 'massive, monumental error,' and others threatened to switch to competitors.
Despite the criticism, retail analyst Natalie Berg supports Pret's decision, arguing that the old subscription model alienated non-subscribers.
The company's managing director, Clare Clough, defended the change, explaining that the new model aims to provide better value for all customers, not just subscribers.
Currently, subscribers can enjoy up to five coffees a day for a monthly fee of £30.
Starting in September, the new plan will offer up to five half-price coffees a day for £10 a month, while also discontinuing the existing 20% food discount.
This decision has led to discontent among current subscribers, many of whom expressed their dissatisfaction on social media.
Some consumers deemed the move a 'massive, monumental error,' and others threatened to switch to competitors.
Despite the criticism, retail analyst Natalie Berg supports Pret's decision, arguing that the old subscription model alienated non-subscribers.
The company's managing director, Clare Clough, defended the change, explaining that the new model aims to provide better value for all customers, not just subscribers.
