Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Microsoft’s Surface Duo is dead on arrival, regardless of price

Microsoft’s Surface Duo is dead on arrival, regardless of price

Microsoft this week pulled back the curtain on the Surface Duo‘s price and availability: 128GB for $1,400 and 256GB for $1,500, both shipping on September 10. Too bad the dual-screen Android device is dead on arrival.

The price tag is tough to swallow, especially during a pandemic. After all, 2020 is seeing a resurgence in good, cheap phones. Most notably, Apple launched a $399 iPhone SE, to which Google responded with a $349 Pixel 4a. But if you are interested in a folding phone, a grand and a half is not going to be the deal breaker, especially given the starting prices of this year’s Galaxy Z Flip ($1,380), Galazy Z Flip 5G ($1,450), Motorola Razr ($1,500), and Huawei Mate Xs (€2,499). The real problem is what you get, or rather don’t get, for the price.

Questionable hardware


We knew in October that the Surface Duo was launching with last year’s Qualcomm Snapdragon 855 instead of the Snapdragon 855+ or this year’s Snapdragon 865 or Snapdragon 865+. Never mind that using old chips consistently dooms flagship launches — Microsoft seems happy to use old chips in what is clearly meant to be a flagship device:

So, with Surface Duo, we didn’t focus our energy on the places the industry is already advancing — processors and networks will get faster, and cameras will get better with or without us.

Maybe that’s OK, given that the Duo appears to be for business executives. After all, every time Microsoft has teased the device, it’s one of its executives doing the photo op. You could make the case that such a target market doesn’t care for the latest specs — executives want a device that improves their productivity, regardless of specs.

And yet, this is ultimately meant to replace your phone. It has to be better than whatever is currently in your pocket. It’s hard to imagine someone carrying around a Duo and a second smartphone (although I wouldn’t put it past execs who already carry two phones).

It’s not just processing speed and battery life that Microsoft is skipping out on by using old hardware. The Duo ships with a single camera (even Google conceded one smartphone camera was inadequate). The Duo has no 5G, NFC, or Wi-Fi 6. What’s the point of guaranteeing Android updates for three years on hardware that is outdated out of the box?

Questionable value proposition


Specification missteps aside, Microsoft has not articulated what problem the Duo is attempting to solve. If you’re going to spend at least $1,400 on a phone, especially during a pandemic-induced recession, it better offer something truly unique. Microsoft’s pitch boils down to what every other foldable device maker claims — that their latest device isn’t just another phone:

Today, as we look ahead to the next wave of mobile productivity and creativity, we see that same opportunity to create something new with Surface Duo — not to reinvent the phone, but to inspire people to rethink how they want to use the device in their pocket.

And maybe the lack of a clear value proposition is OK if you’re trying to create a new device category. The 35-minute press demo certainly feels like Microsoft wants users to figure that part out. But that itself is part of another problem.

This is the year we also saw Microsoft permanently close all its physical retail stores. Furthermore, many carrier and electronic stores are still closed, especially in the U.S. where the Duo is exclusively being sold. It’s pretty hard to try out a new category-defining device if you can’t hold it in your hands. It’s even harder to do if you can’t even buy it in your country. Even Microsoft’s Kin phones from a decade ago were slated to launch outside the U.S. before Microsoft pulled the plug.

What’s the use of a category-defining product that you can’t even try or buy?

Questionable timing


None of these missteps on their own are enough to doom a device. Plenty of category-defining devices launched with an eye-watering price tag or unimpressive specs or in a single country. But all together during a recession? It’s not looking good.

I’m excited about dual-screen devices, maybe even more so than folding single-screen devices. But I think the jury is still out on the whole foldables category. Last year, following the unveiling of the Surface Duo and Surface Neo (now delayed till 2021), I wrote:

None of this will necessarily pan out. Dual-screen devices could flop. Two screens means more potential productivity, efficiency, and maybe even some fun games, sure. But two screens also raises questions around thickness, weight, performance, price, and battery life. After all, Microsoft has been on the dual-screen adventure before with its Courier project almost a decade ago — which it killed off because the device wasn’t up to snuff.

It’s great that this time, Microsoft feels comfortable enough to launch a dual-screen device. And yet, if Microsoft postponed the Neo, instead of pushing the Duo out early (it was originally timed for a holiday release), maybe it should have delayed Duo, too. If there’s any year where a postponement is forgivable, it’s 2020.

Microsoft could have pushed back the Duo to include the latest chips, multiple cameras, 5G, and Wi-Fi 6, and to ensure some much-needed retail presence. That way, the Duo would not have been set up for failure. And the price tag would have even been easier to swallow.

Microsoft isn’t doing itself any favors by kneecapping Duo at the starting block, which I fear may hurt its successors, too. The good news is that the company didn’t turn its Surface line into a billion-dollar business by throwing in the towel after a single generation. I await the inevitably poorly named Surface Duo 2.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
×