Rishi Sunak, the UK's beleaguered prime minister, wore Adidas Sambas during a Downing Street interview, causing the once cool and trendy shoes to lose their popularity.
Adidas Sambas, known for their gum-soled, trio-striped design, have been widely popular among rappers, supermodels, and fashion enthusiasts this year, with labels like "this year's It-footwear," "the official shoe of the season," and "the defining sneaker of our age." However, Sunak's wearing of the shoes in the interview marked their demise in trendiness.
The Adidas Samba is a retro casual shoe that gained popularity in London during the 2000s and 2010s, comparable to the Converse All Stars and Stan Smiths.
However, the shoe's perceived coolness was negatively impacted when Rishi Sunak, a widely reviled politician, was seen wearing them.
GQ magazine and the Daily Mail both published articles criticizing Sunak for wearing the shoes, and social media users joked about the potential demise of the Samba.
In a hypothetical future scenario, sales of the Adidas Samba were suggested to have been so low that the company was forced to discontinue them.
The text discusses the controversy surrounding British Prime Minister Rishi Sunak's choice of Samba shoes, which have been perceived as uncool and even a bit tacky.
Some speculate that Sunak received the shoes as a gift from Nike as a form of corporate sabotage.
The text also compares Sunak's Sambas to other symbols of perceived wealth and status, such as cashmere hoodies, Canada Goose parkas, Timberland boots, and shrunken suits.
The author suggests that Sunak's shoes, which were pristine and box-fresh, come across as unconvincing and out of touch with the public.
The text also references the contrast between Sunak's shoes and the more relatable image of Danniella Westbrook and her baby in Burberry check.
The text discusses how
Boris Johnson's attempts to appear relatable to the working class have backfired, leading to a loss of cachet for the Sambas brand (a popular working-class shoe).
The only place where
Johnson still has street cred is Downing Street, but his struggles with everyday tasks and lack of working-class connections have made him the subject of mockery.
His latest effort to connect with the working class through old-school favorites has instead been labeled as try-hard and insincere, further damaging his image.