The brand partnered with collage artist Labyrinth of Collages, which has fashioned inventive assortments surrounding celebs including Zoe Kravitz, Zendaya, and Harry Styles, to craft imagery for the seasonal campaign.
The shoot stars Miguel, Nazanin Mandi, Alek Wek, Chinqpink and Lulu Bonfils in imagery shot by photographer Dennis Leupold. Savage fans will get a preview of four different Valentine's-themed collections, with prices ranging from $12.95 - $79.95. Candy Hearts showcases satin lace-ups, dotted mesh, and red lace for pieces that turn the heat up. Seamless Fishnet takes a playful approach with candy-heart shaped prints and a skintight slip in black and red. Meanwhile, Linking Hearts uses embroidery, balconette bras, and garter belts for its collection. Plus, the men's underwear and sleepwear sections are getting an update with pieces including an oversized satin sleep smoking jacket and matching boxers in a variety of colors.
In addition to the campaign, Alek Wek, Chinqpink and Lulu Bonfils are featured in videos for the Savage X Fenty Valentine's collection. Each sounds off on V-day topics, including self-love, guilty pleasures, and what makes them feel beautiful. Per usual, the new Savage X Fenty output is size inclusive, with styles from 32A – 42DD and XS – 3X. And, true to the guiding wisdom of RiRi, the campaign promises: "This Valentine's Day is all about u, boo."