Beautiful Virgin Islands

Tuesday, Jun 24, 2025

‘Stop trying to be TikTok’: user backlash over Instagram changes

‘Stop trying to be TikTok’: user backlash over Instagram changes

Updates to copy features of arch-rival leave some users struggling to find friends and family content
Instagram’s head defended the app against a user backlash, after the social network launched a series of changes intended to make it more like its arch-rival TikTok.

The changes, which include an extremely algorithmic main feed, a push for the service’s TikTok-style “reels” videos, and heavy promotion of the TikTok-style “remix” feature, have resulted in users struggling to find content from friends and family, once the bread and butter of the social network.

“We’re hearing a lot of concerns from all of you,” Adam Mosseri said in a video posted to Twitter. “I’m hearing a lot of concerns about photos, and how we’re shifting to video. We’re going to continue to support photos, but I need to be honest: more and more of Instagram is going to become video over time. We’re going to have to lean in to that shift while continuing to support photos.”

The Instagram boss also defended the platform’s new “recommendations” feature, which puts content from people users do not follow on to their feed.

“The idea is to help you discover new and interesting things on Instagram that you might not even know exist,” he said. “You can snooze all recommendations for up to a month, but we’re going to try and get better at recommendations because we think it’s one of the best ways to help creators reach a new audience and grow their following.

He added: “We’re going to need to evolve, because the world is changing quickly and we’re going to need to change with it.”

The backlash against the changes was typified by Kylie Jenner, a member of the Kardashian clan and social media power user, who posted a widely shared story on the site calling on the service to “make Instagram Instagram again”. Her post was re-shared by her older sister Kim Kardashian.

Stop trying to be TikTok, I just want to see cute photos of my friends,” Jenner added, signing the post “sincerely, everyone”.

The intervention may be lighthearted, but in the influencer world, Jenner means serious business. In 2018, a single tweet from the socialite asking “does anyone else not open Snapchat any more” wiped $1.3bn off the market cap of the social network, cementing the impression that a much-vaunted redesign had failed to land and forcing the company to backtrack a few weeks later.

Instagram’s makeover is widely seen as a response to TikTok’s continued growth, in particular among younger American users. In the UK, Instagram remains the third most-visited social network, according to Ofcom stats from September 2021, but globally TikTok appears to lead, with more downloads than any other app, according to the analytics firm Sensor Tower.

By boosting algorithmic recommendations, allowing users to “remix” posts (akin to TikTok’s “Duet” feature), and promoting full-screen vertical video above photos, Instagram is attempting to turn its main app experience into something similar to that of the Chinese-owned upstart.

Its sister app, Facebook, is undergoing a similar rebirth. Last week, Mark Zuckerberg announced a revival of the “chronological feed” in the main Facebook app, alongside a newly algorithmic “home” tab, again an attempt to imitate TikTok’s popular “For you” page.

“Our discovery engine will recommend the content we think you’ll care most about,” Zuckerberg said in a post announcing the change.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
×