Beautiful Virgin Islands

Saturday, Jul 05, 2025

Storeage Designs New Retail Store for B+Tube Cosmetics in China to Appeal to Gen Z

Storeage Designs New Retail Store for B+Tube Cosmetics in China to Appeal to Gen Z

Confidence comes from within, but makeup can help tease it out. Teenagers know this better than anyone, and digitally oriented Gen Z is pioneering new uses of beauty products to truly express who they are.

            

With two layers of light-catching perforated steel panels, walking beneath the cathedral-style centerpiece is akin to being immersed in a colorful wave. Photography by Wen Studio.

Lisa Yu, CEO and founder of B+Tube cosmetics company, wanted to translate that freedom of expression into B+Tube’s new store in Changsha, China, and partnered with Shanghai-based Dutch retail design agency Storeage to create an immersive beauty environment.

Iridescent perforated steel panels define the cathedral-like structure at the store's center, mediating the flow of foot-traffic. En route there, visitors encounter themed passageways organized by product, each signified with neon quotes that lead designer Li Kang says are about “showing an attitude.” Focusing on AI driven interactions, each section also is equipped with technology enabling customers to watch tutorials and create their own social media videos using the store's design as a vibrant backdrop.

            

Li Kang cites graphics from the video game, Cyberpunk 2077, as an aesthetic inspiration, which also is familiar to teens. Photography by Wen Studio.

            

A muted, laboratory-like area offers a contrast to the colorful central structure, featuring brushed metal and white Corian-a visual allusion to the research B+Tube puts into creating their products. Photography by Wen Studio.

            

A private room along the perimeter for beauty consultations. Photography by Wen Studio.

            

A window display with circular digital screens and reflective metal tubes. Photography by Wen Studio.

            

The view into B+Tube's store from within the halls of the Mall of Splendor shopping center in Changsha, China. Photography by Wen Studio.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
×