Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Storeage Designs New Retail Store for B+Tube Cosmetics in China to Appeal to Gen Z

Storeage Designs New Retail Store for B+Tube Cosmetics in China to Appeal to Gen Z

Confidence comes from within, but makeup can help tease it out. Teenagers know this better than anyone, and digitally oriented Gen Z is pioneering new uses of beauty products to truly express who they are.

            

With two layers of light-catching perforated steel panels, walking beneath the cathedral-style centerpiece is akin to being immersed in a colorful wave. Photography by Wen Studio.

Lisa Yu, CEO and founder of B+Tube cosmetics company, wanted to translate that freedom of expression into B+Tube’s new store in Changsha, China, and partnered with Shanghai-based Dutch retail design agency Storeage to create an immersive beauty environment.

Iridescent perforated steel panels define the cathedral-like structure at the store's center, mediating the flow of foot-traffic. En route there, visitors encounter themed passageways organized by product, each signified with neon quotes that lead designer Li Kang says are about “showing an attitude.” Focusing on AI driven interactions, each section also is equipped with technology enabling customers to watch tutorials and create their own social media videos using the store's design as a vibrant backdrop.

            

Li Kang cites graphics from the video game, Cyberpunk 2077, as an aesthetic inspiration, which also is familiar to teens. Photography by Wen Studio.

            

A muted, laboratory-like area offers a contrast to the colorful central structure, featuring brushed metal and white Corian-a visual allusion to the research B+Tube puts into creating their products. Photography by Wen Studio.

            

A private room along the perimeter for beauty consultations. Photography by Wen Studio.

            

A window display with circular digital screens and reflective metal tubes. Photography by Wen Studio.

            

The view into B+Tube's store from within the halls of the Mall of Splendor shopping center in Changsha, China. Photography by Wen Studio.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China Accuses US of Violating Trade Truce
Panama Port Owner Balances US-China Pressures
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
×