The cost of a 30-second advertisement during the Super Bowl has surpassed eight million dollars, setting a new record for the event.

This sharp rise in pricing reflects the growing importance of the event in an era dominated by streaming services.

The surge in ad costs highlights how the Super Bowl has become a rare opportunity for advertisers to reach a massive live audience, as fewer options exist to access such wide viewership simultaneously.

Fox, which has been selling commercial slots for the game, reported a 45% increase in ad costs, with pre- and post-game slots also rising significantly.

Several major brands, including Anheuser-Busch InBev and PepsiCo, are set to advertise during the 2025 game.

This increase comes as Fox seeks to maximize its ad revenue, with additional ad slots being introduced in flexible breaks during the game.

While traditional television ads see a decline due to the rise of streaming, the Super Bowl remains a key event for high-profile advertising deals.