Beautiful Virgin Islands

Monday, Mar 16, 2026

The 6 Essential Eye Makeup Tips for Women Over 40

The 6 Essential Eye Makeup Tips for Women Over 40

Because shimmer looks good at any age.

Despite what you might have heard or previously read, there are no hard and fast rules for what makeup you "should" and "shouldn't" wear at any given age.

Makeup is a form of self-expression and can be used to enhance your already gorgeous natural features. That being said, as you move further into your forties and beyond, if the shimmery eyeshadow or cat-eye you've always worn in your twenties and thirties doesn't look quite the same, that doesn't mean you have to shelf them. Simply make a few tweaks to how you apply your eye makeup.

"A great thing to do is sit down with a makeup artist and learn what looks best on yourself," says Jamie Greenberg, celebrity makeup artist and founder of the Blighlighter.

In the meantime, we tapped Greenberg for her tips on how to approach eye makeup when you're over 40.

Keep reading for her advice on how to do a smoky eye, cat eye, and more.

Shimmery Eyeshadow




"One of the biggest mistakes I see is when women tend to blend shimmery eyeshadow too high above their crease," Greenberg shares. "The shimmery eyeshadow can accent any textured skin, so I tend to place it in areas that you don't have much texture." She recommends applying shimmer to the lid as an accent for extra pop, or use it as a light eyeliner.

Inner Corner Highlight




Yep, you can highlight your inner eyes like you would your cheekbones. Greenberg says she likes to add a bit of shimmer to this area of the eye, too. Take Gwyneth Paltrow's shimmery champagne eyeshadow she tapped on the inner corner of her eyes, for example.

The Colorful Smoky Eye




While a charcoal or pewter smoky eye is what instantly comes to mind when you think of the classic eye makeup look, dark colors aren't the only options. "Just because it's a 'smoky' eye doesn't mean you have to go super black or super dark," Greenberg explains. "Smoky ideally can be any color, just have darkest shades at the root." Just look at J.Lo's lavender smoky eye.

The makeup artist likes filling in the lash line with a black liner or shadow for subtle depth.



If you have textured skin, Greenberg recommends keeping dark colors from your smoky eye below the crease, as seen on Victoria Beckham. "Don't bring the darker colors above the crease unless you have untextured dry skin. That will also draw attention to textured skin," she says.

Cat Eye Eyeliner




"I am in my 40s and as I've gotten older I've just had to change the area I put the cat eye," Greenberg says of the timeless eyeliner style. She recommends making the length of the wing a bit shorter. This will also prevent drawing attention to any texture or line lines around the eyes.

While a cat eye make look simple, it takes some practice to get clean, even wings and lines. That's why Greenberg suggests creating the shape with eyeshadow first. "I recommend using eyeshadow first to draw the line, and then going over it with the liquid liner," she says. "Like when you were younger and you make a poster with pencil and go over it with a marker."

Keep It Balanced




"Less can be more on the eyes, and the key is to balance the eye look with the rest of the face," says Greenberg. In addition to adding a few individual lashes, she recommends accentuating the cheeks with a creamy, blendable blush like her Blightlighter. Greenberg is also a fan of a bold lip - in any shade.

Just look to Cameron Diaz's slightly copper shimmery eyes, rosy cheeks, and matching lip for inspiration.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
UK Considers Targeted Aid for Vulnerable Households as Energy Costs Rise
Stellantis Urges Immediate Review of UK Electric Vehicle Sales Targets
Home Office Reverses Course to Allow Some Dual Nationals to Enter UK Using EU Passports
Reform UK Proposes Replacing Top Civil Servants With Officials Aligned to Government Agenda
Netflix Adds Critically Acclaimed ‘Best Film of 2025’ With Perfect Rotten Tomatoes Score
‘The Sums Don’t Add Up’: UK Farmers Hit by Soaring Costs as Iran War Disrupts Global Supplies
Confidential UK Biobank Health Records Found Online After Researchers Accidentally Expose Data
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Middle East War Highlights Strategic Importance of Strong UK–Ireland Cooperation
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Royal Navy to Acquire Twenty Uncrewed Surface Vessels for Autonomous Warfare Testing
Russia Summons British and French Envoys After Ukrainian Storm Shadow Strike on Strategic Facility
Starmer Confirms Britain Will Maintain Sanctions on Russia Despite U.S. Policy Shift
UK Moves to Refine AI Definition in Investment Security Reform
UK Economy Stalls in January as Growth Unexpectedly Falls to Zero
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
Iran Sets Three Conditions for Ending Regional War as Diplomatic Efforts Intensify
Tesla Secures Approval to Supply Electricity Directly to Homes Across Britain
Prince William Delivers Tribute to Australia’s Naval Alliance Amid Renewed Royal Spotlight on the Country
UK Foreign Secretary Travels to Saudi Arabia to Reinforce Support for Regional Allies
Putin’s ‘Hidden Hand’ May Be Assisting Iran in Conflict With Trump, UK Defence Secretary Warns
UK Sets April Deadline for Tech Platforms to Strengthen Online Protections for Children
Elon Musk Moves Into Britain’s Energy Market as Tesla Wins Licence to Supply Power
UK Watchdog Warns Fuel Retailers Against Profiteering Amid Iran War Price Surge
Report Claims Iran Used UK Charity Network to Expand Influence
United States and United Kingdom Establish Joint Standards for Counter-Drone Technology
Iran May Be Laying Naval Mines in Strait of Hormuz, UK Warns Amid Escalating Gulf Tensions
US Deploys Bunker-Buster Bombs to UK Airbase as Iran Conflict Intensifies
×