Beautiful Virgin Islands

Tuesday, Jun 03, 2025

The 9 Most Viral Fashion Collaborations of 2020

The 9 Most Viral Fashion Collaborations of 2020

From Yeezy and Gap to Supreme and Pat McGrath, it was a year of groundbreaking collaborations between unlikely pairs.

In 2020, the fashion industry found its own key to virality: unlikely yet genius designer pairings. When high fashion houses like Gucci, Prada, and Dior team up with more accessible brands like the North Face or Adidas-or when Supreme collaborates with Pat McGrath for a lipstick, which nobody could have predicted-fashion (and sometimes financial) history is made. Here, L'OFFICIEL rounds up the biggest designer collaborations of this year.

                            

Yeezy x Gap




In June, Kanye West announced on Twitter that his brand, Yeezy, struck a multi-million dollar, 10-year-deal with Gap. Shortly after, the American retailer's stock soared by 39 percent, and the announcement brought more than $1.4 billion to Gap's market cap. The line for men, women, and children is set to debut in 2021, but West offerred a colorful sneak peek in July.

Dior x Nike




Dior and Nike's Jordan Brand first debuted their collaborative Air Jordan 1 shoe at Dior Men's Pre-Fall 2020 show in Miami, which sent hypebeasts and sneakerheads into a frenzy. On the 35th anniversary of the Air Jordan, Creative Director Kim Jones set a goal to make "the most luxurious Air Jordan 1 ever," and the shoe became available online for over $2,3000 during a pre-drop in June. The Air Dior shoe and an accompanying capsule collection were both scheduled to be carried in Dior's boutiques, but due to the increase in COVID-19 regulations and fear of crowding because of the incredible response to the collaboration, Dior cancelled a physical release.

Telfar x Ugg


                

Twenty-twenty was the year of the Telfar Shopping Bag designed by Telfar Clemens, who the CFDA named accessories designer of the year. In September, shortly after the cancellation of Telfar's partnership with Gap, the designer announced a collaboration with Ugg. The Telfar x Ugg Shopping Bag took the same shape as the brand's signature tote, but in Ugg's classic chestnut color with a white shearling Telfar logo. A presale for the bags took place on Telfar's website on November 30 for 24 hours only.

Supreme x Pat McGrath




It's only fair that for Supreme's first-ever beauty collaboration, they work with a legend: Pat McGrath, one of the most influential makeup artists in the world. On September 10, the pair released a single red lipstick, in the shade Supreme, that retailed for $38 and sold out immediately.

Gucci x The North Face




In true 2020 fashion, Gucci first announced its collaboration with The North Face on TikTok and Instagram in a series of short videos. While the collection hasn't dropped yet, it will mark creative director Alessandro Michele's first collaboration with a brand, and campaign images were released on December 22. The '70s-inspired collection includes everything from puffer jackets and footwear to tents and sleeping bags. The collaboration will debut in China in select stores, and some pieces will also be available exclusively on Gucci's website.

Prada x Adidas




Miuccia Prada collaborated with Adidas for a simple yet luxe take on the brand's classic Superstar sneaker, which Adidas originally created in 1969. The leather shoes debuted in three different colorways on September 8 at Prada and Adidas stores. This is the second phase of Prada's collaboration with Adidas after the two brands released an all-white Superstar in late 2019.

Billie Eilish and Takashi Murakami x Uniqlo


                            

Billie Eilish teamed up with Japanese artist Takashi Murakami to design a line of colorful T-shirts for Uniqlo's UT collection. The world loves Eilish for her style as much as they do for her music, and the pieces reach a unique union of Eilish's signature slouchy look and Murakami's iconic playfulness.

Aimé Leon Dore x New Balance




In another drop heard 'round the hypebeast world, fashion and lifestyle brand Aimé Leon Dore collaborated with New Balance on a line of shoes and apparel in March. While this wasn't the brand's first time collaborating with New Balance, the Aimé Leon Dore x New Balance 827 shoe went viral for its colorful and lego-like appearance. The shoes launched on March 13 in cream, red, and yellow.

Later in 2020, the pair collaborated again with an equally buzzed-about sneaker. The Aimé Leon Dore x New Balance P550 released in four colorways on October 9.

Jil Sander x Uniqlo




German designer Jil Sander teamed up with Uniqlo in 2009 for a collaborative label called +J. One of the first partnerships of its kind, +J consisted of simple urban quality pieces and lasted for two years before discontinuing. In November, the partnership relaunched +J with a Fall/Winter 2020 collection that debuted online and in Uniqlo stores.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China Accuses US of Violating Trade Truce
Panama Port Owner Balances US-China Pressures
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
×