Beautiful Virgin Islands

Tuesday, Jun 03, 2025

The Rock ranked as most valuable Instagram star

Dwayne "The Rock" Johnson has topped Instagram's rich list as the celebrity who can charge more than any other for a sponsored post, research suggests.

The wrestler-turned-actor could charge advertisers more than $1m (£790,000) per post last year, according to the tech firm Hopper HQ.

The Fast and Furious star knocked socialite Kylie Jenner off the top spot as her earnings fell.

She has 182 million Instagram followers, while he has 187 million.

To work out a celebrity's worth on the social media platform, Hopper HQ looks at the number of followers they have, and the level of engagement on their posts, such as likes or comments.

It does not, however, give figures for the amount of revenue generated by stars on the platform.

Other high value personalities on its list for 2019 included footballer Cristiano Ronaldo, who was worth $889,000 per post, and socialite Kim Kardashian, who could charge $858,000.

Earlier this year, Dwayne "The Rock" Johnson was crowned by Forbes as the highest-paid actor in the world, having earned nearly $90m last year before tax.

Outside of his film work, the action star has a major commercial partnership with Under Armour, the US sports brand he signed with in 2016.

He has also been sponsored by tech giant Apple and the Norwegian bottled water brand Voss, in which he holds a stake.

However, his current list of endorsement deals on Instagram appears surprisingly short.

Scrolling through is feed, aside from selfies of the muscle-bound actor working out, most of The Rock's recent posts promote his own Tequila brand, Teremana.

Other than that, his promotional posts are largely for new episodes of The Titans, an NBC TV series which he hosts, or films in which he stars, such as upcoming DC Comics feature Black Adam.

The 10 celebrities who can charge the most per Instagram post


1. Dwayne 'The Rock' Johnson, 187m followers - just over $1m per post

2. Kylie Jenner, 182m followers - $986,000 per post

3. Footballer Cristiano Ronaldo, 225m followers - $889,000 per post

4. Socialite Kim Kardashian, 176m followers - $858,000 per post

5. Pop star Ariana Grande, 191m followers - $853,000 per post

6. Actress and singer Selena Gomez, 180m followers - $848,000 per post

7. Pop star Beyoncé Knowles, 149m followers - $770,000 per post

8. Pop star Justin Bieber, 139m followers - $747,000 per post

9. Pop star Taylor Swift, 135m followers - $722,000 per post

10. Footballer Neymar da Silva Santos Junior, 139m followers - $704,000 per post

"Dwayne 'The Rock' Johnson has had an incredible year as he continues to dominate Hollywood with blockbuster hits, including Fast & Furious and the second Jumanji film," said Mike Bandar, co-founder of Hopper HQ.

"It was particularly interesting to see the star rise in Instagram fame this year as he moved up six places in the list and overtook reigning champion Kylie Jenner."

In May, Forbes magazine removed reality TV star and cosmetics entrepreneur Kylie Jenner from its list of billionaires, accusing her family of inflating the value of her makeup business.

This year was the first time in four years in which a Jenner or Kardashian wasn't top of Hopper HQ's Instagram celebrity rich list.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
China Accuses US of Violating Trade Truce
Panama Port Owner Balances US-China Pressures
France Implements Nationwide Outdoor Smoking Ban to Protect Children
German Chancellor Merz Keeps Putin Guessing on Missile Strategy
Mandelson Criticizes UK's 'Fetish' for Abandoning EU Regulations
British Fishing Boat Owner Fined €30,000 by French Authorities
Dutch government falls as far-right leader Wilders quits coalition
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
×