Beautiful Virgin Islands

Monday, Aug 04, 2025

The top 30 global independent YouTube multi-millionaires

The top 30 global independent YouTube multi-millionaires

These YouTube personalities have built up tens of millions of subscribers using a video camera and an internet connection. Fans tune in for video game commentaries, vlogs, comedies and much more.

YouTube has become the de facto launch pad for the next generation of celebrities, personalities, and big stars.

Well-known names such as PewDiePie, Shane Dawson and Smosh have racked up millions of subscribers over the years by uploading videos on YouTube and forming seemingly personal relationships with their fans. From comedians to gamers to vloggers of all kinds, YouTubers have harnessed the video-sharing platform to build their followings and brands from nothing more than a video camera and a solid internet connection.

To get a closer look at which stars rule YouTube, we looked at the SocialBlade rankings to see which channels have the most subscribers. We focused on independent YouTube creators, disregarding YouTube channels from music artists and record labels, multichannel networks, and those without a face to the name.

These are the top 30 YouTube personalities with the most subscribers:


30. Smosh – 25.1 million subscribers


AKA Ian Hecox and the Smosh cast

Location United States

Video type: Smosh was started by comedy duo Ian Hecox and Anthony Padilla, and the channel was one of the first YouTube sensations. The channel is known for its various written sketches and comedy series spin-offs. It’s since expanded into other channels dedicated to video games and Spanish language content.

Smosh has been active since 2002, and has grown tremendously since then. One of the founders, Anthony Padilla, left the channel in June 2017. Smosh has expanded beyond Hecox to include other personalities that host the channel’s series and appear on Smosh’s spin-off channels. The Smosh brand was acquired in early 2019 by Mythical Entertainment, a company owned by YouTubers Rhett & Link.



29. James Charles – 25.3 million subscribers


Location United States

Video type James Charles came to fame for his beauty content, but he also posts a number of vlogs, musical covers, and activities that bring in a number of other influencers. He’s been involved in, or tangential to, some of the biggest YouTube and TikTok drama over the past several years.


28. VanossGaming – 25.4 million subscribers


AKA Evan Fong

Location Canada

Video type VanossGaming is a gaming commentator, but what sets him apart are his stitched together compilations of funny moments while he’s playing.



27. Atta Halilintar – 26.2 million subscribers


Location Indonesia

Video type Atta Halilintar typically posts vlogs, house tours, and interviews with celebrities, The Jakarta Post reported. He was the first Southeast Asian YouTuber to receive YouTube’s Diamond Play Button (awarded for reaching 10 million subscribers) and is Indonesia’s biggest YouTube star.


YouTube gamer JackSepticEye.


26. JackSepticEye – 26.3 million subscribers


AKA Seán McLoughlin

Location Ireland

Video type JackSepticEye initially came to fame when PewDiePie mentioned him in a video in 2013. His channel is centred on the Let’s Play-style of gaming videos with curse riddled commentary and charity live-streaming.


25. AuronPlay – 26.9 million subscribers


AKA Raúl Álvarez Genes

Location Spain

Video type A popular Twitch streamer, AuronPlay’s YouTube videos are a mix of vlogs, internet commentary and gaming content.



24. A4 – 27.8 million subscribers


AKA Vlad Bumaga

Location Belarus

Video type On his channel A4, Bumaga’s videos are comedy focused, and typically feature vlogs, challenges, skits and pranks.



23. Shfa – 28 million subscribers


Location United Arab Emirates

Video type Shfa’s channel, which appears to be run by her parents, is geared towards children and typically involves toys or activities like swimming or having parties. There are a number of associated channels, including shfa2, shfa gaming, and shfa español.


22. Ryan’s World (Ryan ToysReview) – 28.1 million subscribers


AKA Ryan Kaji

Location United States

Video type Ryan ToysReview – which was just recently rebranded to Ryan’s World – is a family-run channel, but the star of the show is eight-year-old Ryan Kaji, who generated US$22 million in revenue in a year.



21. Markiplier – 28.2 million subscribers


AKA Mark Fischbach

Location United States

Video type Markiplier is another YouTuber known for his video game commentary, but he’s recently expanded into sketch comedy. He’s famous for his colourful commentary and dyed hair – and he sometimes sports a pink moustache.


YouTuber Kimberly Loaiza.


20. Kimberly Loaiza – 28.2 million subscribers


Location Mexico

Video type Kimberly Loiaza is one of Mexico’s most popular social media stars, and her YouTube videos typically veer towards lifestyle content, challenges, and music. She also runs the channel JukiLop with her partner Juan de Dios Pantoja Nuñez.



19. Carry Minati – 28.4 million subscribers


AKA Ajey Nagar

Location India

Video type CarryMinati’s videos typically focus on comedy, commentary and music. He’s one of India’s most popular YouTubers.


18. Toys and Colors – 28.4 million subscribers


AKA Wendy, Jannie, Emma and family

Location United States

Video type While there’s not much public information available on the family and group behind Toys and Colors, the channel has amassed millions of subscribers with family-friendly videos and a rotating cast of kids who play with toys and act out different scenarios.



17. RezendeEvil – 28.6 million subscribers


AKA Pedro Afonso Rezende

Location Brazil

Video type Rezende started out as a gaming channel where he posted videos of himself playing Minecraft. Since then, he’s moved that content over to another channel, and now focuses mainly on comedy videos and daily vlogs featuring his friends.


16. Vegetta777 – 32 million subscribers


AKA Samuel de Luque

Location Spain

Video type His channel, Vegetta777, is known for his gameplay videos for Minecraft, Saint’s Row and Battlefield. His voice-over style differs from many other YouTube – he creates elaborate narratives and histories for the characters in his video games.



15. Luccas Neto – 33.5 million subscribers


AKA Lunes

Location Brazil

Video type Luccas Neto produces sketches featuring characters and stories aimed at children. He’s the younger brother of comedic YouTuber Felipe Neto.



14. Luisito Comunica – 35 million subscribers


AKA Luis Arturo Villar Sudek

Location Mexico

Video type Luisito Comunica makes travel vlogs documenting his experiences in cities around the world. In his videos, he focuses on showcasing the cultures and histories of the places he visits.



13. Você Sabia? – 39 million subscribers


AKA Lukas Marques and Daniel Molo

Location Brazil

Video type The channel “Você Sabia?”, which translates to “Did You Know?”, presents videos with interesting facts and trivia from around the world


12. El Rubius – 39.5 million subscribers


AKA Rubén Doblas Gundersen

Location Spain

Video type El Rubius is a gamer who does walk-throughs, reviews and more, peppered with funny commentary. He started making videos on his channel, ElRubiusOMG, at age 16, and made it a full-time career at 21.



11. Fernanfloo – 40.2 million subscribers


AKA Luis Fernando Flores

Location El Salvador

Video type Fernanfloo is known for his gameplay videos and wacky antics. His dogs sometimes make appearances in his videos.



10. Felipe Neto – 41.1 million subscribers


Location Brazil

Video type Felipe Neto makes comedic videos and vlogs about his daily life, current news and celebrities. In 2012, his YouTube channel became the first Brazilian channel to hit a million subscribers. He released a Netflix original comedy special, My Life Makes No Sense, in 2017.

He’s the older brother of another prominent YouTube, Luccas Neto.



9. Whinderssonnunes – 41.7 million subscribers


AKA Whindersson Nunes

Location Brazil

Video type Whinderssonnunes has been making vlogs and comedic videos since he was 15. He uploads parodies, songs, movie reviews and videos about his daily life.



8. JuegaGerman (aka HolaSoyGerman) – 42.8 million subscribers


AKA Germán Garmendia

Location Chile

Video type Garmendia is Latin America’s biggest YouTube star. His channel, JuegaGerman, first focused on video games, but has expanded into comedic content. He has another channel with a comparable subscriber base – HolaSoyGerman, with 41.2 million subscribers – but he hasn’t posted to it in two years.



7. Badabun – 43.9 million subscribers


Location Mexico

Video type Badabun has grown in popularity with its series “Exponiendo Infieles,” where the host interviews couples to see if either person is cheating on the other. The network’s team of Spanish-speaking influencers is also notable for its comedic on-the-street interviews, and a Big Brother-type reality series documenting influencers living in a mansion together.


6. MrBeast – 51.6 million subscribers


AKA Jimmy Donaldson

Location United States

Video type MrBeast is known for two types of videos: viral challenges – ranging from “Counting to 100,000 in One Video” to “Last To Remove Hand, Gets Lamborghini Challenge” – to attention-grabbing donation and charity stunts where he’ll dole out thousands of dollars to small Twitch games and waitresses.



5. Dude Perfect – 54.9 million subscribers


AKA Cory and Coby Cotton, plus three college friends (Tyler Toney, Garrett Hilbert, and Cody Jones)

Location United States

Video type The Dude Perfect guys are known for their compilations of trick shots and their Rolodex of famous athletes that appear alongside them in their videos. The channel has expanded into comedy, and the crew is often joined in their videos by a giant Panda mascot.



4. Vlad and Niki – 61.5 million subscribers


Location United States

Video type The US-based Vlad and Niki channel stars two brothers: Vlad, seven, and Nikita, five. Videos show the brothers playing with toys and showing off their daily adventures.


3. Like Nastya – 67.9 million subscribers


AKA Stacy, Nastya

Location United States

Video type The “Like Nastya” channel posts regular vlogs of a Russian-American girl named Stacy playing with toys and going on adventures with her family. Stacy also appears on other popular channels with millions of subscribers: Like Nastya Show, Stacy Toys and Funny Stacy.



2. Kids Diana Show – 73.2 million subscribers


Location United States

Video type The Kids Diana Show follows the antics of Diana and her brother Roma. The channel features the Russian-speaking kids unboxing toys and going on fantastical adventures.



1. PewDiePie – 108 million subscribers


AKA Felix Kjellberg

Location United Kingdom

Video type PewDiePie is known for his videos where he gives commentary while playing video games. His content has expanded into coverage and commentary of internet memes and viral videos.

At one point, the Swedish gamer was locked in a months-long battle for the title of most-subscribed-to YouTube channel with Bollywood music company T-Series. His devoted fan base took action to ensure his No. 1 spot with an extensive “Subscribe to PewDiePie” campaign that included hacking printers and buying billboard space. However, T-Series beat PewDiePie to the 100-million subscriber mark at the end of May 2019.

Kjellberg has also attracted negative attention for a long history of offensive racist and anti-Semitic remarks, which YouTube has punished him for.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
Tesla Seeks Shareholder Approval for $29 Billion Compensation Package for Elon Musk
Nvidia is cutting prices on its RTX 50-series graphics cards after sales slowed and inventories piled up
Ghislaine Maxwell Transferred to Minimum-Security Prison Amid Ongoing DOJ Discussions
U.S. Tariffs Surge to Highest Levels in Nearly a Century Under Second Trump Term
Matt Taibbi Slams Media for Role in Russiagate Narrative
Pilots Call for Mental Health Support Without Stigma
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Ong Beng Seng Pleads Guilty in Corruption Case Linked to Former Singapore Transport Minister
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
Italy Fines Shein One Million Euros for Misleading Sustainability Claims
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
Declassified Annex Links Soros‑Affiliated Officials and Clinton Campaign to ‘Russiagate’ Narrative
UK's Online Safety Law: A Front for Censorship
Nationwide Protests Erupt in Brazil Demanding Presidential Resignation
Parents Abandon Child at Barcelona Airport Over Passport Issue
Mystery Surrounds Death of Brazilian Woman with iPhones Glued to Her Body
Bus Driver Discovers Toddler Hidden in Suitcase in New Zealand
Switzerland Celebrates 734 Years of Independence Amid Global Changes
U.S. Opens Official Investigation into Former Trump Prosecutor Jack Smith
Leaked audio of Canada's new PM Mark Carney admitting the truth about the Net Zero agenda: "We're gonna make a lot of money off of this."
China Enforces Comprehensive Ban on Cryptocurrency Activities
Absolutely 100% Realistic EVO Series Doll by EXDOLL (Chinese Company) used mainly for carnal purposes
World Economic Forum founder Klaus Schwab: "In this new world, we must accept... total transparency. You have to get used to it. You have to behave accordingly. But if you have nothing to hide, you shouldn't be afraid."
Meet Mufti Hamid Patel, head of Office for Standards in Education in Pakistan
George Soros tells the World Economic Forum: "President Trump is a con man and the ultimate narcissist, who wants the world to revolve around him."
Hamas are STARVING the hostages.
Decline in Tourism in Majorca Amidst Ongoing Anti-Tourism Protests
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
Poland Begins Excavation at Dziemiany After New Clue to World War II‑Era Nazi Treasure
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Threatens Canada with Tariffs Over Palestinian State Recognition
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Trump Sues Murdoch in “Heavyweight Bout”: Lawsuit Over Alleged Epstein Letter Sets Stage for Courtroom Showdown
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
×