Beautiful Virgin Islands

Monday, Jul 14, 2025

The Victoria's Secret Fashion Show Has Been Canceled As Consumers Demand More Diversity

"We think it's important to evolve the marketing of Victoria's Secret -that is happening in certain respects now, and I think there will be more to come," a company executive said.

After nearly 25 years, Victoria's Secret Fashion Show is done as the company struggles to find its voice in an era were body diversity and inclusivity has gained more traction with consumers.

L Brands, which owns the lingerie brand, confirmed in an earnings call Thursday that it was canceling this storied runway event as the company tries to change the way it communicates with customers.

L Brands CFO Stuart Burgdoerfer said Victoria's Secret, which has been losing market share, was steering away from older, more flashy marketing traditions to address declining sales.

"As communicated previously, we think it's important to evolve the marketing of Victoria's Secret -that is happening in certain respects now, and I think there will be more to come," he said. "If that continues to get evaluated, again, we believe the most important thing is the quality of the merchandise itself."

He also promised that Victoria's Secret would be putting on something "similar in magnitude to the fashion show" this holiday season.

The move comes after months of uncertainty surrounding the show, which, in the age of #MeToo, has lost a lot of its appeal. It was not unexpected -in July, model Shanina Shaik told the Daily Telegraph the show was ending.

First held in 1995, the televised runway show quickly became a cultural phenomenon, drawing millions of viewers and cementing the celebrity status of supermodels like Tyra Banks, Gisele Bündchen, and Heidi Klum.

However, the event's draw began to diminish as consumers steered away from idolizing extremely thin women in underwear, instead demanding more diverse, inclusive, and relatable models.

Last December, Business Insider noted that 3.3 million people watched the lingerie runway show on ABC, down from 5 million viewers in 2017 and 6.7 million in 2016.

The drop in viewership came a few months after Ed Razek, a top executive at Victoria's Secret, said in a controversial Vogue interview that he didn't think they should "have transsexuals" or plus-size models in the show because they didn't sell.

"Why not?" he added. "Because the show is a fantasy. It’s a 42-minute entertainment special."

His comments sparked backlash, with models like Karlie Kloss leaving the brand and singer Halsey calling out the company for lack of diversity as she performed at the 2018 fashion show.

Razek resigned in August.

On Twitter, users reacted with mixed emotions. Some praised the news, with one person saying that VS "now finds themselves irrelevant" because they never included "anyone above a size zero."

"Byeeeeee, we won't miss 'em," another person tweeted.


Others, however, were "so sad," declaring it an "end of an era."


 


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
×