Beautiful Virgin Islands

Thursday, Jul 31, 2025

TikTok Fashion Month: how you can watch big-name designers live

TikTok Fashion Month: how you can watch big-name designers live

Get ready to experience cutting-edge style direct from the virtual front row

London Fashion Week kicks off today but not as we know it. Pre-Covid, the international fashion community would have been descending on the historic footpaths of The Strand, in styles to enthrall, excite and inspire.

Now this season’s autumn/winter 2021 fashion line-up ​will be entirely online. And our community on TikTok is ready to get involved in the only way they know how - with refreshing originality and creativity, taking inspiration from the fearless fashion minds we can’t wait to see during London Fashion Week.

Bridgerton-inspired Regencycore


This won’t be the first time the TikTok community has influenced and sparked fashion trends both on and off-platform. This year’s Bridgerton-inspired #Regencycore aesthetic has led to TikTokers putting a 19th-century twist on their looks; think empire line dresses, opulent accessories and romantic make-up. And in following a year of hoodies and sweatpants, the TikTok community is experimenting with corsets and corsages to florals and feathers.

2020’s huge #cottagecore trend was also a beacon of joy that saw TikTok style mavens celebrating rural life clad in floaty prairie dresses and peasant blouses. And in another throwback to iconic fashion, we’re already seeing stars like Olly Alexander start to bring back the 80s glam we were lovingly reminded of in #ItsASin

Luxury brands have responded in kind by embracing what makes TikTok unique, forging real connections with the community by showing the playful, spirited and joyous side of their brand personality.

Balmain livestream on TikTok


With his signature boldness and creativity Olivier Rousteing, the head of Balmain, presented the fashion house’s 75th anniversary collection last year onboard a barge on the River Seine. Bolder still, the floating fashion spectacular was livestreamed on TikTok. And we’ll be back again on 8 March to showcase his much-anticipated collection on TikTok.

Gucci is creating conversations


With more than 985k followers on TikTok Gucci is transcending generations, opening two-way conversations with its fans via hip and quirky videos. For the #GucciGift campaign the label’s models were dancing by desks at retro office parties, and its #AccidentalInfluencer campaign attracted a staggering 2.5m views. Meanwhile the TikTok community launched its own #Guccimodelchallenge, involving creators exchanging tips on how to style yourself like a Gucci model.

NEWGEN talent programme


We love hosting such a breadth of originality on our platform, and we want to keep that momentum going. That’s why we’ve become the principal partner of the British Fashion Council on its NEWGEN talent programme, creating a bespoke programme of activity for all NEWGEN recipients, including streaming support of designer shows, mentoring, masterclasses and digital support.

And for London Fashion Week September 2021, we’ll also host a NEWGEN venue with designer shows, hospitality and content creation opportunities.

But until then, we’re excited to see the TikTok community come together to enjoy London Fashion Week from the virtual front row, and joining us for a #TikTokFashionMonth extravaganza. On your marks.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
×