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Saturday, May 21, 2022

Tola radio alleges boycott by VIF&FC

Tola radio alleges boycott by VIF&FC

Radio show host Floyd Burnett aka 'Heritage’, who is also the proprietor of the popular Tola Radio VI 100.5 FM, has claimed his station was allegedly snubbed by the Virgin Islands Festival and Fairs Committee (VIF&FC), regarding advertisements for the Virgin Gorda Easter Festival.

In a Facebook update last evening, April 14, 2022, the company said while it previously had no affiliation with the Virgin Gorda Easter Festival, it noted every other radio station in the territory had.

“Our investigations revealed that the head of the committee instructed that every media house in the territory [to] receive the ad!"

“Sadly, the PR person for the committee (who is reportedly deeply tied to another radio station where the ad was produced) when asked three days later why Tola Radio did not receive the ad replied… she forgot,” the statement added.

Burnet called on the public to ask why the individual or their superiors instructed them to 'forget' Tola Radio 100.5 FM, and for those connected to the issue be relieved of their duties.


PR at fault?


Burnet called on the public to ask why the individual or their superiors instructed them to “forget” Tola Radio 100.5 FM, and for those connected to the issue be relieved of their duties.

“We have no place for that kinda hate towards a brand that celebrates freedom!” the statement added.

Culture Minister, Dr The Hon Natalio D. Wheatley (R7), and VI Festival & Fairs Committee Chairman Dirk L. Walters could not be reached for comments up to publication time.

The statement added; however, that within moments of alerting the public on Wednesday night about the issue, 'Heritage' was contacted and Tola Radio VI 100.5 FM was given an official apology and a contract to broadcast the three nights of activities of the Raul 'Jougo' Sprauve Easter Festiville.

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