Beautiful Virgin Islands

Friday, Aug 29, 2025

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Meanwhile, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies.

Twitter's advertising chief Sarah Personette on Tuesday said that she had resigned from her post last week hours after Tesla CEO Elon Musk closed the USD 44 billion twitter acquisition deal and took control of the micro-blogging platform.

Taking to Twitter, Personette said, "Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night."


"It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety," She further added.

Personette didn't state why she had resigned from Twitter. In her Tweet, she further said that the new administration understands the importance of holding up the standards of GARM.

"On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you," Personette said.

"Remember that we create the organization we want to be a part of. No one else. @jpmaheu

@stephanieprager @meghaley6 @ajos @ThomHorton @KatieMuscio like a golden era of teams to be able to run alongside all of you," she added.

Meanwhile, hours later of Personette's tweet, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

Taking to Twitter, Musk said, "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for USD 8/month."

This announcement came after various media reports revealed that Twitter is planning to charge users USD 19.99 (over ₹ 1600) for the new Twitter Blue subscription that brings extra features like edit and undoing tweets.

Tesla CEO further added that the new service will get the users "Priority in replies, mentions and search, which is essential to defeat spam/scam - Ability to post long video & audio - Half as many ads."

"Price adjusted by country proportionate to purchasing power parity," he tweeted.

Musk also said that the new service will give Twitter a revenue stream to reward content creators.

This all started with the author Stephen King's tweet, according to CNN. On Monday, King tweeted, "$20 a month to keep my blue check?" followed by an expletive. "They should pay me. If that gets instituted, I'm gone like Enron." Following up later in a reply, King wrote, "[i]t ain't the money, it's the principle of the thing."

Musk replied to King early Tuesday morning with his quirky reply and a sort of proposal to charge for account verification. "[W]e need to pay the bills somehow! Twitter cannot rely entirely on advertisers," he said. "How about $8?" according to CNN.

The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different color home screen icon.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Bruce Willis Relocated Due to Advanced Dementia
French and Korean Nuclear Majors Clash As EU Launches Foreign Subsidy Probe
EU Stands Firm on Digital Rules as Trump Warns of Retaliation
Getting Ready for the 3rd Time in Its History, Germany Approves Voluntary Military Service for Teenagers
Argentine President Javier Milei Evacuated After Stones Thrown During Campaign Event
Denmark Confronts U.S. Diplomat Over Covert Trump-Linked Influence in Greenland
Starmer Should Back Away from ECHR, Says Jack Straw
Trump Demands RICO Charges Against George Soros and Son for Funding Violent Protests
Taylor Swift Announces Engagement to NFL Star Travis Kelce
France May Need IMF Bailout, Warns Finance Minister
Chinese AI Chipmaker Cambricon Posts Record Profit as Beijing Pushes Pivot from Nvidia
After the Shock of Defeat, Iranians Yearn for Change
Ukraine Finally Allows Young Men Aged Eighteen to Twenty-Two to Leave the Country
The Porn Remains, Privacy Disappears: How Britain Broke the Internet in Ten Days
YouTube Altered Content by Artificial Intelligence – Without Permission
Welcome to The Definition of Insanity: Germany Edition
Just a reminder, this is Michael Jackson's daughter, Paris.
Spotify’s Strange Move: The Feature Nobody Asked For – Returns
Manhunt in Australia: Armed Anti-Government Suspect Kills Police Officers Sent to Arrest Him
China Launches World’s Most Powerful Neutrino Detector
How Beijing-Linked Networks Shape Elections in New York City
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
2 Australian Police Shot Dead In Encounter In Rural Victoria State
Vietnam Evacuates Hundreds of Thousands as Typhoon Kajiki Strikes; China’s Sanya Shuts Down
UK Government Delays Decision on China’s Proposed London Embassy Amid Concerns Over Redacted Plans
A 150-Year Tradition to Be Abolished? Uproar Over the Popular Central Park Attraction
A new faith called Robotheism claims artificial intelligence isn’t just smart but actually God itself
Deputy Prime Minister Angela Rayner Purchases Third Property Amid Housing Tax Reforms Debate
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Italian Facebook Group Sharing Intimate Images Without Consent Shut Down Amid Police Investigation
Dutch Foreign Minister Resigns Amid Deadlock Over Israel Sanctions
Trump and Allies Send Messages of Support to Ukraine on Independence Day Amid Ongoing Conflict
China Reels as Telegram Chat Group Shares Hidden-Camera Footage of Women and Children
Sam Nicoresti becomes first transgender comedian to win Edinburgh Comedy Award
Builders uncover historic human remains in Lancashire house renovation
Australia Wants to Tax Your Empty Bedrooms
MotoGP Cameraman Narrowly Avoids Pedro Acosta Crash at Hungarian Grand Prix
FBI Investigates John Bolton Over Classified Documents in High-Profile Raids
Report reveals OpenAI pitched national ChatGPT Plus subscription to UK ministers
Labour set to freeze income tax thresholds in long-term 'stealth' tax raid
Coca‑Cola explores sale of Costa coffee chain
Trial hears dog walker was chased and fatally stabbed by trio
Restaurateur resigns from government hospitality council over tax criticism
Spanish City funfair shut after serious ride injury
Suspected arson at Ilford restaurant leaves three in critical condition
Tottenham beat Manchester City to go top of Premier League
Bank holiday heatwave to hit 30°C before remnants of Hurricane Erin arrive
UK to deploy immigration advisers to West Africa to block fake visas
×