Beautiful Virgin Islands

Tuesday, Jul 23, 2024

Twitter reports 40% drop in ad revenue, adjusted earnings for December: report

Twitter reports 40% drop in ad revenue, adjusted earnings for December: report

Musk joked last month that he had acquired the world's largest non-profit
Twitter has reported a 40% year-over-year drop in ad revenue and adjusted earnings for December after a flurry of advertisers halted spending.

The Wall Street Journal, citing people familiar with the matter, reported Friday that advertisers slashed their spending on Twitter after Elon Musk’s chaotic $44 billion acquisition of the social media platform in late October.

Just a week after taking over the social media giant, Musk lamented the company’s "massive drop in revenue," which he attributed to "activist groups pressuring advertisers."

Big-name companies like General Mills, United Airlines and Oreo Mondelez were among firms that pulled spending amid concerns about content moderation.

Musk said in December that the company was on track to be "roughly cash flow break-even" in 2023. Twitter made its first interest payment in January on a loan that banks provided to help finance Musk’s purchase.

In early February, Musk said the prior three months had been "extremely tough" as he "had to save Twitter from bankruptcy" while also running Tesla and SpaceX.

Musk poked fun at himself and Twitter when he referred to it as "the world’s largest non-profit" since it was losing millions of dollars a day.

"Say what you want about me, but I acquired the world’s largest non-profit for $44B lol," the billionaire tweeted.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Immigration Crackdown Targets Car Washes and Beauty Sector
Nigeria's Controversial Return to Colonial-Era National Anthem
Hacking Vulnerabilities: Androids vs. iPhones
Ukraine Crisis Should Be EU's Responsibility, Says Trump’s Envoy
A Week of Turmoil: Key Moments in US Politics
Barrow's Sacred Heart Primary School Faces Long-Term Closure
German National Sentenced to Death in Belarus
Elon Musk's Companies Drop CrowdStrike After Global Windows 10 Outage
US Advises India on Russian Ties Amid Geopolitical Shifts
Trump Pledges to End Ukraine Conflict if Reelected
Global IT Outage Unveils Digital Vulnerabilities
Global IT Outage Sparks Questions About Financial Accountability
CrowdStrike Bug Affects 8.5 Million Windows Devices
Flights Resume After Major Microsoft Outage
US Criticizes International Court's Opinion on Israeli Occupation
CrowdStrike Update Causes Global IT Outage Due to Skipped Quality Checks
EU’s Patronizing Attitude Towards Africa Revealed
Netanyahu Denounces World Court Ruling on Israeli Occupation
Adidas Drops Bella Hadid Over Controversy
Global Outage Caused by CrowdStrike Update Impacts Millions
Massive Flight Cancellations Across the U.S. Due to Microsoft Outage
Global Windows Outage Causes Chaos Across Banks, Airlines, and More
Russia Accuses Ukraine of Using Chemical Weapons
UK's Flawed COVID-19 Planning Exposed by Inquiry
Ursula von der Leyen Wins Second Term as European Commission President
Police Officer Injured in Attack in Central Paris
Hulk Hogan absolutely tore it up at the RNC.
Paris is being "cleansed" of migrants and homeless people ahead of the Olympics.
Lamine Yamal arriving at his school after winning the Euros
Campaigners Urge UK Government to Block Shein's London IPO
UK Labour Government's Legislative Agenda
UK Labour Government to Regulate Powerful AI Models
Record Heat Temperatures in Ukraine Amid Power Crisis
UK Government Plans to Remove 92 Hereditary Peers from House of Lords
King Charles III Delivers Labour Government's First King's Speech
Officials Remove 'Disastrous' Label from Liz Truss's Mini-Budget
Keir Starmer Outlines Ambitious Plans for Government
Japan to Allocate $3.3 Billion to Ukraine Using Frozen Russian Assets
EU Parliament Condemns Hungarian PM's Russia Visit
FBI Struggles to Find Motive Behind Trump Shooting Incident
Kremlin Criticizes EU Rejection of Orban’s Ukraine Peace Proposal
Google and Microsoft Now Consume More Power Than Several Large Countries
Secret Service Criticized for Lack of Sniper Protection During Trump Shooting
US Senator Robert Menendez Found Guilty of Corruption
Deep Concerns about Political Violence as US Approaches Election Day
Trump Media Shares Surge Following Re-Election Bid Boost
The gunman who attempted to assassinate Donald Trump Saturday is 20-year-old Thomas Matthew Crooks
Banksy's Influence on Port Talbot's Street Art Scene
Bodies of Two Men Found in Suitcases on Bristol Bridge, 24-Year-Old Arrested
Kate Middleton to Attend Wimbledon Men's Final Amid Cancer Recovery
×