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Wednesday, Apr 02, 2025

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

PwC's annual survey positions the UK just behind the US in global investment attractiveness, marking a historical high for the country.
The United Kingdom has been ranked as the second most attractive country for investment, coming in behind the United States, according to an annual survey conducted by PwC.

The survey, which involved nearly 5,000 chief executives from 109 countries, was published at the onset of the World Economic Forum in Davos, Switzerland.

This marks the highest position the UK has achieved in the survey's 28-year history, signifying an improvement from fourth place in the previous year.

The findings indicate a positive perception of the UK among global CEOs, with 14% identifying it as a primary destination for future capital investment.

The survey positions China and Germany in third and fourth place respectively, as Germany battles recession amid political uncertainties, while China faces challenges including proposed import taxes by the US.

UK Chancellor Rachel Reeves highlighted the survey results as evidence of global support for Britain, affirming its status as a key destination for international investment intended to drive economic growth and enhance living standards.

Reeves plans to attend the Davos summit, with Business Secretary Jonathan Reynolds, to engage with business leaders like JPMorgan Chase CEO Jamie Dimon.

PwC UK's senior partner, Marco Amitrano, described the survey's outcome as "a vote of confidence" in the UK's stability and strength in sectors such as technology.

However, he also urged caution against complacency despite the positive outlook.

Coinciding with these developments, the International Monetary Fund has revised its forecast for UK economic growth to 1.6%, citing factors such as increased investment spending and potential Bank of England interest rate cuts as contributing factors.

Despite these favorable conditions, the UK government has faced scrutiny regarding its economic policies, particularly concerning increased employer national insurance contributions and proposed employment legislation.

Nevertheless, the Treasury remains committed to its fiscal rules amidst fluctuating bond markets.

The Davos forum was also highlighted by protests from environmental activists, including Greenpeace, criticizing global leaders for inadequate action on climate challenges.

The summit coincides with US President Donald Trump's inauguration, which is expected to impact discussions on global economic and trade issues.
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