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Wednesday, Apr 02, 2025

UK Retailers Accelerate Automation to Address Rising Labour Costs

UK Retailers Accelerate Automation to Address Rising Labour Costs

Retailers in the UK are increasingly adopting automation technologies like robot packers, AI cameras, and self-service checkouts to tackle growing staffing expenses.
As the UK faces a rise in national minimum wage and employer national insurance contributions from April, retailers are turning to automation to offset higher staffing costs.

Innovations such as electronic shelf labels, self-service checkouts, and robot bag packers are set to become more common, aiming to boost productivity and reduce reliance on human labor.

Investment in these technologies was highlighted by key retailers during their recent festive trading updates, with many looking for ways to manage the increased financial burden.

According to the British Retail Consortium, nearly a third of finance directors from leading retailers revealed they would embrace automation in response to these rising costs.

One notable development is the growing use of electronic shelf price labels, which are expected to roll out in more UK stores by 2025. Retailers like Currys, Sainsbury’s, and the Co-op are testing these systems, which allow for quicker price updates and reduced staff time spent on manual label changes.

Another major trend is the expansion of self-service checkouts, now extending beyond supermarkets to fashion and homeware stores.

Primark, Next, and other major retailers are piloting new systems to reduce labor costs and speed up transactions.

In addition, automated returns machines are gaining traction, with stores like John Lewis trialing them in some Waitrose locations.

Despite these advancements, fully automated, staff-free stores, like Amazon’s “just walk out” shops, have faced mixed success, with several locations closing in recent years.

Meanwhile, warehouse automation continues to grow, with companies like Amazon, Ocado, and John Lewis using robots to assist with product picking and packing.

The introduction of artificial intelligence (AI) is also revolutionizing operations.

AI-powered cameras, used by Morrisons and other retailers, monitor stock levels in real-time and reorder products as needed.

Retailers like Sainsbury’s, Waitrose, and M&S are deploying AI in various areas, from forecasting stock levels to analyzing consumer trends and personalizing shopping experiences.

Tesco, for instance, is using AI to optimize delivery routes and enhance customer engagement by offering tailored recommendations.

These technological advancements come at a cost, however, with many entry-level jobs at risk of being replaced.

While automation promises to improve operational efficiency, it also raises questions about job displacement in the retail sector, which is the UK’s largest employer.
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