Beautiful Virgin Islands

Thursday, Sep 18, 2025

A YouTube and Instagram nano influencer shares the exact 8-page media kit she uses and how she gets brand deals

A YouTube and Instagram nano influencer shares the exact 8-page media kit she uses and how she gets brand deals

Kayla Compton is a part-time 'nano' influencer on YouTube and Instagram. Here's the exact media kit she uses and how much money she charges brands.

When Kayla Compton started uploading YouTube videos as a high schooler, it was only a hobby. But in college, Compton suddenly started taking her social-media presence more seriously.

Compton now has about 3,400 YouTube subscribers and almost 2,000 Instagram followers. The 23-year-old is based in San Diego and works a full-time job as a social-media manager.

And what began as a teenage passion is now a fruitful side hustle for Compton.

Most of Compton's income as a part-time "nano" influencer comes from these three sources:

*  YouTube's Partner Program (also known as AdSense)

*  Affiliate links (which allow creators to earn a commission on sales)

*  Brand sponsorships

YouTube is Compton's main focus. Through YouTube's Partner Program (which pays creators a commission from Google-placed ads on their videos), Compton earns now earns about $150 per month since being monetized in July 2020. YouTube creators qualify for this program once they hit 1,000 subscribers and 4,000 watch hours.

Since July, she has also earned about $350 through affiliate links, Compton said. (Insider verified these earnings with documentation provided by Compton.)

Then, there are brand sponsorships.

"A lot of people might think, 'Oh, if you have a thousand followers, no one's going to pay you for that,'" Compton told Insider. "But if you have a very engaged audience and you can target people really well and have a good connection with your audience, brands will pay for that."

Over two years ago, Compton landed her first sponsorship as a brand ambassador for Pura Vida Bracelets, she said.

Since becoming an ambassador for Pura Vida, Compton has driven over $15,000 in sales, she said. She earns a 10% commission from every direct purchase.

Compton includes her Pura Vida sponsorship in her 8-page media kit, a document that summarizes and highlights her YouTube and Instagram performance metrics, capabilities, and past brand work. She makes sure to share this media kit with any brands that reach out to her, or that she pitches herself for potential sponsorships.

But it's not as easy as just reaching out to a brand and sending a media kit, Compton said.

"You really want to explain to them who you are and why it makes sense to collaborate with that brand, and what you can create for them," she said.

Nano influencers like Compton often have to illustrate to brands that their smaller audience is valuable, compared to other creators with larger followings. So in her initial emails, she takes the time to introduce herself and pitch the brand.

"You really need to sell yourself," she said.

Once she starts a conversation with a brand, she'll ask about their budget and work with them to develop a package rate for content, which includes both YouTube and Instagram content. Her starting rate for packaged content is $250 and covers one YouTube video, an Instagram post, and a few Story slides, Compton said.

Compton prefers package rates because they are more flexible. For instance, she'll sometimes add or remove deliverables in order to meet a brand's needs. In some instances, she'll also work with brands in exchange for free products.

On average, Compton will do one to two sponsorships each month, she said. But since she still works a full-time job, that limits the amount of pitching and branded work Compton can take on.

Here's what the latest version of Compton's media kit looks like:

Her media kit starts off with a straightforward title page.

Kayla Compton

Compton introduces herself and includes a brief bio.
Kayla Compton


Compton introduces herself on the second page and lists out her hobbies and interests. Her media kit is also designed in the same fonts and colors that she uses across her social-media platforms.

She also includes her email early on in the kit.

"I feel like you can never have your email on too many places," Compton said.

Her primary social-media platforms are YouTube and Instagram.
Kayla Compton


Then, Compton shares her two main social-media platforms: YouTube and Instagram. On YouTube, she has about 3,400 subscribers and she has about 1,900 Instagram followers.

Compton's YouTube channel has about 3,400 subscribers.
Kayla Compton


Compton breaks down her insights (such as traffic and her audience demographics) for her YouTube channel in more detail here.

With 3,400 subscribers, Compton brings in about 21,000 monthly views and reaches a predominantly female audience (89%). Her audience is also 54% 18- to 24-year-olds and 61% US-based.

Her Instagram has a smaller audience, but a high engagement rate.

Kayla Compton

On Instagram, Compton has about 1,900 followers and an engagement rate of 5.6%. Her page receives about 1,000 views per month.

Here's a breakdown of her audience on Instagram:

*  81% female

*  44% 18- to 24-year-olds

*  75% US-based

Compton has collaborated with several brands on sponsored content.
Kayla Compton


She highlights her past branded content and sponsorships, such as her ongoing ambassadorship for Pura Vida Bracelets. Compton includes that she's driven more than $15,000 in sales since joining.

Other brands she's collaborated with include: Amazon, Time Bloc, and Carfia.

She also runs an Etsy shop and hosts her own podcast.
Kayla Compton


Outside of her part-time career as an influencer and her full-time job, Compton also runs a small business on Etsy selling stickers and hosts a podcast.

Her media kit concludes with her contact information.
Kayla Compton


Compton concludes her kit with her email once more, a few photos, and her Instagram handle.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
US Tech Giants Pledge Billions to UK AI Infrastructure Following Starmer's Call
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
DeepMind and OpenAI Achieve Gold at ‘Coding Olympics’ in AI Milestone
SEC Allows Public Companies to Block Investors from Class-Action Lawsuits
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Federal Reserve Cuts Rates by Quarter Point and Signals More to Come
Effective and Impressive Generation Z Protest: Images from the Riots in Nepal
European manufacturers against ban on polluting cars: "The industry may collapse"
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Trump: Cancel quarterly company reports and settle for reporting once every six months
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
US Launches New Pilot Program to Accelerate eVTOL Air Taxi Deployment
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
×