Beautiful Virgin Islands

Tuesday, Jun 24, 2025

Anyone Can Do French Beauty With Makeup Artist Violette's First Collection

Anyone Can Do French Beauty With Makeup Artist Violette's First Collection

The new line of Violette_Fr products includes skincare, makeup, hair care, and fragrance to cultivate your je ne sais quoi and minimalist approach to beauty.

French makeup queen of va-va-voom Violette Serrat (known mononymously by her first name) recently launched her eponymous beauty brand, Violette_Fr, rightly named after her wide-reaching Instagram handle. Recognized online for her penchant for bright color palettes, imaginative textures, and fun makeup looks, Violette’s uber-popular YouTube channel boasts of an inclusive and enthusiastic community of 300,000 makeup enthusiasts who share the same passion for individual celebration.

After 17 years of experience in the fashion and beauty industry working as makeup designer and global beauty director for other companies including Dior, Sephora, and Estée Lauder, Violette has finally crowned her lifelong dream of creating her own line of essential products across multiple categories beyond just makeup. With a vision rooted in challenging the beauty industry’s obsession with perfection, the Brooklyn-based makeup artist’s new 11-piece collection follows the French philosophy of living, in which imperfections and je ne sais quoi are things to cultivate everyday and beauty is an overall mood. The tightly-edited, multi-category Violette_Fr line offers a minimalist approach to beauty with luxurious makeup, including a velvety rose inspired matte lip color called Petal Bouche and a liquid eyeshadow and liner in various colors; skincare comprising a cream spray called Boum-Boum Milk and a Baume Shine highlighter; haircare with the dry shampoo Frange Puff brush; and a fragrance, Avec Amour; all based on incredible formulas at accessible prices.

A self-proclaimed beauty nerd and people’s person, Violette was mindful in her collection's development, comitting to using only clean, vegan, and cruelty-free certified natural ingredients housed in sustainable packaging to meet her audience’s standards. Here, L’OFFICIEL finds out about Violette’s favorite products from the new launch, her brand’s future objectives, and the beauty mogul’s innovative approach to minimalist beauty.



L'OFFICIEL: How did your previous experiences in the beauty and fashion industry inform your own line?

Violette: I think there's two parts: one part is on the business side of things, so working with Dior, Estée Lauder, Sephora, all these big brands made me understand how to sell products from your ideas. Then, the second part is what people want, and that I learned from social media and communicating with my audience. I've learned that I probably have a very different way of doing business, much more instinctive. I always advised brands I was working with to focus on the soul of their brand and let people hear the heartbeat. It's probably easier for me to do it because I'm one person representing this brand and I have a connection with my audience already.

L'O: What’s your favorite product from the collection?

V: They are like your children, you love them all-but I would say there are two products. The first is the Petal Bouche Matte lip color. That was my dream product since I was eight years old. I probably worked on it for 15 years, because I was always trying to create that perfect color and texture on photoshoots when I was working with my own pigments. And when I finally started to work on it at the lab, it took me a year and a half to match the color of my dreams. Then the product I'm the most proud of and the most innovative one we worked on is Boum-Boum Milk. This product is absolutely insane. When me and my team tried it, we saw results in three days. That’s why I want to start clinical trials with pictures from the lab, so that people can see this change is really happening to your skin. I think there's something incredible about having a very minimalist approach to your skincare with one product like this one that is a serum, toner, and moisturizer all-in-one. We feel like we need all these ingredients but our skin is wonderful and strong enough to do whatever it needs to do on its own, and that’s what Boum-Boum Milk is: water and food to your skin.



L'O: The line also includes hair and fragrance in addition to makeup, what made you want to branch out?

V: I'm a makeup artist but I'm not obsessed with makeup. I am obsessed with wellness and how you can use it as a way to express who you are and to celebrate yourself. So I couldn't just do makeup, because I really see beauty as a whole. From day one I knew I wanted to be the brand that you feel like "we got you.” The philosophy we have, the taste we have, and the hard work we put in all of our products apply to all categories in beauty. Imagine you love the makeup but then you want the same kind of spirit and incredible formula in other beauty categories-where do you go? I could already see people asking me questions on where to go and the problem is that I don't have one brand that does that for me. Even though I'm doing multi-categories in beauty, I'm not trying to take over the market and be this brand that does everything. I just want to be open and if there are great products out there I'm going to tell you what those are, and if not, you come to me-I got you.

L'O: What novelties do you hope to bring to the beauty industry with Violette_Fr?

V: We are a brand that has big values and people want to invest in a brand that meets their own. I partner with other beauty experts to make sure every category we work on is perfectly developed. I go with the European testing, not the American, and I even do the toxicology tests that are not required because I'm shocked that's not even a requirement here in the U.S. Another big thing for us is education. When you go on the website you can virtually try on the color products and you have a step-by-step guide for everything. I wanted to have this little video in the carousel of the product page where you see the product worn and there's no retouching, no lighting, and it's very real, so you can see how it really looks like on the body. Violette_Fr is a brand that has a lot of hand holding that goes with it. I’m not just dropping products on the planet and then you have to deal with it. There’s live classes where you spend some time with me and you can also virtually try the product at the same time. And then if you have a question, you can just ask me in the chat, and I reply to you right away. We are doing this brand together, you know?



L'O: What can we expect from the brand in the near future?

V: I'm already working on development for products in 2024, especially for skincare because it takes so much time, but we're going to have a new drop in June and we're also working on merch in collaboration with a very cool brand. Then, basically every season you'll have a [new] product—either it's an extension of one product with a new color, or a new innovation.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Macron and Merz: Europe must arm itself in an unstable world
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Airlines Evaluate Flight Cancellations Amid Escalating US-Iran Tensions
Starmer Invites Innovators to Join Government Talent Scheme
UK Economy’s Strong Opening Quarter Shows Signs of Cooling
Harrods Seeks Court Order to Secure Al Fayed Estate for Victims
BA and Singapore Airlines Cancel Dubai Flights Amid Middle East Tensions
Trump Faces Backlash from MAGA Base Over Iran Strikes
Meta Bets $14 B on Alexandr Wang to Drive AI Ambitions
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
FedEx Founder Fred Smith, ‘Heart and Soul’ of the Company, Dies at 80
Chinese Factories Shift Away from U.S. Amid Trump‑Era Tariffs
Pimco Seizes Opportunity in Japan’s Dislocated Bond Market
Labubu Doll Drives Pop Mart to Status as China’s Most Valuable Toy Maker
Global Coal Demand Defies Paris Accord Goals
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
BBC Demands Perplexity AI Immediately Stop Using Its Content
Telegram Founder: I Will Leave My Fortune to Over 100 of My Children
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
×