Beautiful Virgin Islands

Wednesday, May 13, 2026

Dior Chez Moi Pop-Up Shop Opens in SoHo

Dior Chez Moi Pop-Up Shop Opens in SoHo

The House of Dior's new pop-up shop in New York City's SoHo district showcases Dior Chez Moi, the brand's first limited loungewear collection.

Amidst the cobblestone streets of New York City's SoHo neighborhood, you can now shop Dior Chez Moi, a capsule collection of exclusively loungewear (a first for the brand). The collection includes an array of patterned pieces that resemble blue-and-white porcelain from China's Ming dynasty. In homage to founder Christian Dior's superstitions, the clothing features zodiac imagery reimagined by Pietro Ruffo, a contemporary Italian artist and friend of Maria Grazia Chiuri. Dior Men's Pre-Fall 2021 collection employed a similar concept, with original graphics from artist Kenny Scharf to depict each of the Chinese zodiac signs.



Located in a small boutique, the shop reflects a level of initmate luxury, similar to the collection itself. The casual attire exudes both elegance and comfort-a refined laxity that will give your loungewear drawer a much-needed update. This New York shop is the premiere opening in a series of limited pop-ups set to launch across the globe.



The House's pop-up shop for the Dior Chez Moi collection is open now at 109 Greene Street. The collection is available online or at the boutique until March 19th, 2021.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
×