Elfbar and Lost Mary: UK Vape Firms Prepare for Disposable Ban with Reusable Alternatives
Elfbar, the company behind two popular vape brands in the UK, Elfbar and Lost Mary, is confident that they will survive the upcoming ban on disposable vapes with their new reusable versions.
The ban aims to reduce environmental waste, but critics are concerned that producers may exploit loopholes.
Elfbar claims they are addressing demand for a tool to help smokers quit, but the environmental benefits may not be achieved.
Green Fun Alliance, a major distributor of these brands, accounts for nearly half of the British market.
A low-profile Chinese entrepreneur, Shengwei Zhang, owns Green Fun Alliance, which saw a nearly threefold increase in sales to £117.3m in the year ending January 2023, mainly due to the popularity of disposable vapes.
The company anticipates a negative impact on sales and profitability due to the UK government's planned ban on disposable vapes starting April 2023.
Green Fun Alliance is preparing for this by shifting its focus to the sale of non-disposable vapes and related products.
Indications of this pivot can already be seen with Elfbar and Lost Mary's future plans.
Elfbar has introduced reusable versions of their disposable vapes in the past year.
These new vapes feature a replaceable pod for the nicotine liquid and a USB port for battery recharging, allowing the vape body to be used multiple times.
The spokesperson for Elfbar stated that they are expanding their product offerings to provide alternatives to single-use devices and cater to the demand for harm reduction tools.
Elfbar claims they are addressing demand for a tool to help smokers quit, but the environmental benefits may not be achieved.
Green Fun Alliance, a major distributor of these brands, accounts for nearly half of the British market.
A low-profile Chinese entrepreneur, Shengwei Zhang, owns Green Fun Alliance, which saw a nearly threefold increase in sales to £117.3m in the year ending January 2023, mainly due to the popularity of disposable vapes.
The company anticipates a negative impact on sales and profitability due to the UK government's planned ban on disposable vapes starting April 2023.
Green Fun Alliance is preparing for this by shifting its focus to the sale of non-disposable vapes and related products.
Indications of this pivot can already be seen with Elfbar and Lost Mary's future plans.
Elfbar has introduced reusable versions of their disposable vapes in the past year.
These new vapes feature a replaceable pod for the nicotine liquid and a USB port for battery recharging, allowing the vape body to be used multiple times.
The spokesperson for Elfbar stated that they are expanding their product offerings to provide alternatives to single-use devices and cater to the demand for harm reduction tools.
Translation:
Translated by AI
