Beautiful Virgin Islands

Wednesday, Jul 08, 2026

China Banned Woman From Modelling Lingerie, So Men Are Doing This

Viral videos on Chinese social media sites showed male models wearing a variety of lingerie styles.
Today, we have a story that is causing quite a stir on Chinese social media sites. In response to China's ban on female models showcasing undergarments online, Chinese livestream fashion companies have adopted a new approach by featuring male models in their videos. That's right, men are now modelling lingerie!

Livestreams featuring female models wearing lingerie have had a history of being promptly shut down and banned as a result of the country's law against spreading obscene material online. But some of these companies have found a way around this ban by hiring male models to flaunt women's lingerie, including tight-fitting corsets and lace-trimmed nightgowns. And it's not just the lingerie that's catching people's attention, the male models are causing quite a stir as well.

Videos of these male models wearing a variety of lingerie styles have gone viral on Douyin, China's version of TikTok. One video even showed a male model wearing a silk robe with the caption, "The light and luxurious boudoir of the wife and adults." The clip garnered over 2,000 likes and a flood of comments, with internet users quick to share their opinion on the gender-bending decision.

Some users felt that the male models were taking away job opportunities from female models, but others thought that the male models wore the lingerie better than the females would have. One user wrote, "Not all heroes wear capes," while another user commented, "This is like when women weren't allowed to perform in commercial plays in Shakespearean times, so men performed the women roles instead."

Mr Xu, who owns a livestream business, defended the decision to use male models, stating that the designs couldn't be modelled by female colleagues. He also pointed out that many directors of these livestreams are women, so it's not just men taking away job opportunities from women.

It's unclear how long this loophole will continue to work as China is reportedly cracking down on "effeminate" depictions of men in the media. But for now, male models are taking center stage in the world of lingerie modelling in China. Stay tuned to CNNBC for more updates on this developing story.
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Federal Financial Framework Shifts as Treasury Launches Universal Savings Program for Minors
French Court Allows Le Pen to Run for Presidency, but with an Electronic Tag: "I Will Appeal, and I Will Run"
$1.4 Trillion: The Lawsuit That Could Crush Meta
Europe's Growing Struggle with Extreme Heat and Air Conditioning
UK Daily Briefing: Legal Developments and Social Issues
Political Turmoil and Rising Costs
Anthropic Reengineers Agentic Architecture to Shift Autonomous Workplace Automation to the Cloud
Logic Flaw in Windows 11 Permission Architecture Silently Consumes Hundreds of Gigabytes of Local Storage
Apple Advances Late-Stage Operating Systems with Fourth Beta Deployments
Global Crisis Alert: Escalating Middle East Tensions and UK Political Upheaval
Deep Purple Has Released Its Best Album in Decades
Microsoft Lays Off 4,800 Employees and Xbox Suffers the Hardest Blow
Morocco and France Advance as 2026 FIFA World Cup Enters Quarterfinals.
Historic 2026 Tour de France Opens in Barcelona With Revamped Team Time Trial.
Global Mergers and Acquisitions Approach $4 Trillion Defying Geopolitical Tumult.
Negotiators Advance 20-Point Framework for Gaza Ceasefire and Demilitarization.
OECD Warns Middle East Conflict Will Depress Global Economic Growth.
Ukrainian Drones Strike Major Oil Terminal in St. Petersburg.
World Meteorological Organization Issues Urgent Alert Over Rapidly Intensifying El Niño.
United States Commemorates 250th Anniversary With Diplomatic Summits and Global Flotilla.
Iran Begins Days-Long Funeral for Supreme Leader Khamenei Amid Strait of Hormuz Standoff.
Technology giant reports surging carbon emissions driven by artificial intelligence infrastructure demands.
Artificial intelligence adoption accelerates workforce reductions across the technology and financial sectors.
Global technology and financial conglomerates collaborate to launch a new stablecoin standard.
United States regulators lift export restrictions on a major frontier artificial intelligence model.
Luxury bags take over the World Cup: style, status symbol, or just showing off?
×