Beautiful Virgin Islands

Sunday, Aug 02, 2026

How the Hawaiian Shirt Became Cool Again

How the Hawaiian Shirt Became Cool Again

Once a touristy faux-pas the vibrant Hawaiian shirt has become a perennial summer favorite.

Aptly dubbed the "Aloha Shirt," Hawaiian shirts have become a cheeky wardrobe staple. Despite the garment's sunny demeanor, it has a fairly complicated history. Some believe the garment was created when a college student crafted a collared button down out of yukataขthe cloth used in Japanese kimonos. Despite this probable origin, Dolores Miyamoto claims it was Hollywood actor John Barrymore who custom ordered a floral button downขin the style of a Hawaiian shirtขfrom her garment shop. No matter the origin, Hawaiian shirts highlight the luscious flora and fauna of the sunny island through Japanese-influenced colorways and prints. By the mid-1930s, retailers across Hawaii began to widely produce variations of the colorful shirts in an attempt to appeal to natives, tourists, and to highlight the natural beauty of the island.

When servicemembers returned to the mainland United States from Hawaii after World War II, the garment became increasingly popular across the country. Commemorating the "Aloha'' spirit of the island, the shirt became a stylish way to sport a carefree attitude and a welcoming aesthetic. With Hawaii's subsequent statehood in 1959, the tropical shirt was featured across mainland retailers and in pop-culture-Elvis Presley's 1961 album Blue Hawaii features an eclectic Hawaiian shirt.



"Blue Hawaii," 1961

By the 1970s and '80s, the Hawaiian shirt began to be mass produced across the United States-allowing for widespread sale and consumption. With many workplaces adopting "Aloha Fridays,"-employees could opt for a more casual outfit on the last day of the workweek-the Hawaiian shirt became forever embedded in fashion's style lexicon. Though the original iterations were often made in rayon and synthetic fabrics, cotton and linen became a popular choice for the garment during this period. Making cameos in cult favorites such as Friends, Ace Ventura, and Romeo + Juliet, the garment was a natural sartorial choice for pop-culture's biggest players.



Leonardo DiCaprio in "Romeo + Juliet



Jennifer Aniston in "Friends."


Despite the garment's rapid success throughout the mid 20th-century, its original flair and appeal slowly began to diminish in the new decade. Becoming widely associated with cheesy Dad outfits and overzealous tourists, the shirt evolved into more of a campy costume than a breezy fashionable statement.

With fashion's love for everything nostalgic reemerging in recent years, the Hawaiian shirt has seen a subtle comeback. This time, however, the shirts are strutting down the runways of Prada and Dior rather than sitting on department store shelves. Below, L'OFFICIEL explores the most stylish modern iterations of the beloved garment through the lens of fashion's biggest brands and our favorite celebrities.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
Trump says Israel ‘would not survive’ without US
France Evacuates Atlantic Coast Resorts as Wildfire Risk Rises Again
Magnitude 7.1 Earthquake Strikes Kumamoto as Rescuers Search Collapsed Buildings
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
Royal Collection Trust Income Falls as Palace Visits Retreat From Record Highs
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Ministers Examine Social-Care Levy as Burnham Seeks Funding Settlement
Apple Briefly Crosses Five Trillion Dollar Valuation as Investors Retreat From AI Bets
Badenoch Offers Tory Votes to Keep Serious Offenders in Prison
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
Another AI Genius Left the United States — and Silicon Valley Is Starting to Worry
Shein Reports $99mn Loss as Trade Barriers Test Low-Cost Model
CXMT Gains 466% in China’s Biggest IPO Since 2010
Amazon Seeks Approval for 5,105-Satellite Mobile Network
Burnham Puts School-to-Work Reform at Centre of Welfare Strategy
Burnham Rules Out Replacing Council Tax and Stamp Duty
Fresh Heatwave Threatens to Rekindle France’s Historic Wildfire Crisis
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
War, Youth Revolt and the Global Struggle for Control
War, Power and the Rising Price of Political Decisions
Badenoch Rejects Grant Shapps' Bid to Return as Conservative Candidate
BAE Chief Warns Britain Has Underestimated the Risk of War
Burnham Rules Out New Scottish Independence Referendum in First Talks With Swinney
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Viral Video Raises Questions Over Twelve-Dollar Croissants at Manhattan Bakery
Miliband Sets Climate and International Law at Centre of UK Diplomacy
US Gasoline Returns to $4 as Renewed Iran Fighting Disrupts Oil Flows
Czech Central Bank Governor Rejects Early Euro Entry and Rate-Cut Pressure
Trump Orders 50% Tariffs on Selected Canadian Imports
×