Beautiful Virgin Islands

Wednesday, Sep 03, 2025

Introducing a Water Filter as Well-Designed as Your Kitchen

Introducing a Water Filter as Well-Designed as Your Kitchen

The LifeStraw Home pairs Scandinavian simplicity and poise with award-winning functionality and a commitment to providing safe drinking water.

"I believe that the world doesn’t need another product unless it’s bringing something of value-there needs to be a higher justification," says designer Søren Rose of his recent collaboration with LifeStraw. Crafted from hand-blown borosilicate glass, LifeStraw Home is a water-filtering pitcher that maximizes functionality, all while radiating an elegant, minimalist style worthy of display.



Easy to use and maintain, the LifeStraw Home consists of a hand-blown glass carafe and a dual water filter that protects against more than 30 tap-water contaminants.

As with other products from the humanitarian-oriented company, the LifeStraw Home offers much more than what meets the eye. Built with innovative technology, the seven-cup pitcher protects against over 30 tap water contaminants and drastically improves taste.

"LifeStraw has always been a brand that pushes the boundaries of technology and design to tackle the global challenge of making water safe to drink," says Alison Hill, CEO of the company. "Back in 2016, as reports started to surface about the level of lead contamination in Flint, Michigan, we sought to build something that would address issues of drinking-water safety here in the U.S."



The premium glass water-filtration pitcher is available in a seven-cup size and holds 56 ounces.

That something resulted in the LifeStraw Home, a product that, through its sophisticated engineering, can remove heavy metals such as mercury, lead, and chromium III, microplastics, and even bacteria and parasites that can cause waterborne disease during emergencies or boil-water advisories. "We are delighted when we hear from consumers about how much better their water tastes and how impressed they are with the pitcher’s technology."



"Entering the home space was our opportunity to provide a technology upgrade to consumers and improve upon existing design in the market-to offer a powerful and beautiful product that didn’t need to hide in the back of the refrigerator," says Hill



LifeStraw Home Glass Water Filter 7-Cup Pitcher

LifeStraw
$54.95
The LifeStraw Home is a premium water filter pitcher that protects against more than 30 tap water contaminants including bacteria, parasites, microplastics, lead, PFAS, chlorine, herbicides and pesticides. It also leaves your water tasting fresh and clean.

From the outset of developing the LifeStraw Home, the brand considered the sustainability of the design-from the material selection to the manufacturing, packaging, and customer experience.

To help transform the design vision into reality, the LifeStraw team tapped longtime collaborating partner Søren Rose Studio, a Copenhagen-based firm founded by Danish designer Søren Rose. He notes, "Working with LifeStraw on the Home pitcher was very intriguing, as, at the beginning, most at-home water filters on the market were purely utilitarian."



"We have a Danish word, formgivning, for giving shape to something," says designer Soren Røse (pictured). "It’s about the materialization of ideas and how functionality can morph into something beautiful when people connect with an object. Our partnership with LifeStraw is strong because they believe in this human element of design and its social impact."

"Instead of looking at what competitors were doing, we took inspiration from Danish glassware and pottery," the designer adds. "After years of working through the details of usability, ergonomics, and the proper ratio of water filtration to carafe, we finally achieved a minimalist shape that perfectly balances form and function-the ultimate goal of Danish design."



A child showcasing the capability of the LifeStraw Community water purifier, which is the product used for many of its school programs.

Throughout the years, LifeStraw has become a go-to source for water filtration and has earned wide acclaim for its humanitarian efforts, including its safe-water give-back program, which, for every product sold, ensures a child in need receives safe water for a year.



LifeStraw started as a partnership with The Carter Center to eradicate Guinea worm disease in 1994. "We are deeply rooted in humanitarianism, public health, and our commitment to long-term projects," says Hill, pictured here with a group of schoolchildren.

"We fight for good, and in today’s world, that matters," says Hill. "Our recent success has secured safe drinking water for more than 4.6 million kids-a result of our team, partners, and consumers all coming together around the shared vision that we can do better for our communities and the planet."

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
Nvidia Reveals: Two Mystery Customers Account for About 40% of Revenue
Woody Allen: "I Would Be Happy to Direct Trump Again in a Film"
Pickles are the latest craze among Generation Z in the United States.
Deadline Day Delivers Record £125m Isak Move and Donnarumma to City
Nestlé Removes CEO Laurent Freixe Following Undisclosed Relationship with Subordinate
Giuliani Seriously Injured in Accident – Trump to Award Him the Presidential Medal of Freedom
EU is getting aggressive: Four AfD Candidates Die Unexpectedly Ahead of North Rhine-Westphalia Local Elections
Lula and Putin Hold Strategic BRICS Discussions Ahead of Trump–Putin Summit
WhatsApp is rolling out a feature that looks a lot like Telegram.
Investigations Reveal Rise in ‘Sex-for-Rent’ Listings Across Canada Exploiting Vulnerable Tenants
Chinese and Indian Leaders Pursue Amity Amid Global Shifts
European Union Plans for Ukraine Deployment
ECB Warns Against Inflation Complacency
Concerns Over North Cyprus Casino Development
Shipping Companies Look Beyond Chinese Finance
Rural Exodus Fueling European Wildfires
China Hosts Major Security Meeting
Chinese Police Successfully Recover Family's Savings from Livestream Purchases
Germany Marks a Decade Since Migrant Wave with Divisions, Success Stories, and Political Shifts
Liverpool Defeat Arsenal 1–0 with Szoboszlai Free-Kick to Stay Top of Premier League
Prince Harry and King Charles to Meet in First Reunion After 20 Months
Chinese Stock Market Rally Fueled by Domestic Investors
Israeli Airstrike in Yemen Kills Houthi Prime Minister
Ukrainian Nationalist Politician Andriy Parubiy Assassinated in Lviv
Corporate America Cuts Middle Management as Bosses Take On Triple the Workload
Parents Sue OpenAI After Teen’s Death, Alleging ChatGPT Encouraged Suicide
Amazon Faces Lawsuit Over 'Buy' Label on Digital Streaming Content
Federal Reserve Independence Questioned Amid Trump’s Push to Reshape Central Bank
British Politics Faces Tumultuous Autumn After Summer of Rebellions and Rising Farage Momentum
US Appeals Court Rules Against Most Trump-Era Tariffs
UK Sought Broad Access to Apple Users’ Data, Court Filing Reveals
UK Bank Shares Dive Over Potential Tax on Sector
Germany’s Auto Industry Sheds 51,500 Jobs in First Half of 2025 Amid Deepening Crisis
Bruce Willis Relocated Due to Advanced Dementia
×