Beautiful Virgin Islands

Sunday, Jul 20, 2025

Kaia Gerber and Helena Bonham-Carter model Simone Rocha x H&M

Kaia Gerber and Helena Bonham-Carter model Simone Rocha x H&M

The most hotly-anticipated fashion collaboration of the year

Just in time for our entrance back into society is the long-awaited release of Simone Rocha’s collaboration with Scandinavian high street stalwart, H&M which finally launches this Thursday.

Alongside the positively dreamy campaign featuring Adwoa and Kesewa Aboah that recently dropped, Rocha and H&M have today also debuted an innovative AR experience to coincide with the launch which sees the likes of Paloma Elsesser, Helena Bonham-Carter and Kaia Gerber digitally model the clothes.

Aware of being unable to host a physical celebration in honour of the launch, Rocha instead tapped British artist Faye Wei Wei, who also stars in the campaign, to paint five pieces to serve as backdrops for the starry cast of characters, who spring to life from the pages of a digital book via QR codes.

Kaia Gerber/ H&M

Also included in the AR experience line-up are ballet dancer Francesca Hayward, and It’s a Sin star Omari Douglas, who believes that the digital book “really encapsulates Simone’s world – it feels playful, magical, and a little bit whimsical. All these pearls everywhere – it feels like opening up a beautiful dressing up box somewhere.”

“This year has required us all to think about things afresh and find new ways of working and congregating,” says Rocha, “I always wanted this collection to conjure excitement for dressing up, and for meeting with family, friends and loved ones, and I hope this digital event speaks to that, providing a thought-provoking moment of art, beauty, celebration and happiness.”

Helena Bonham-Carter / H&M


“This is one of the most innovative collection events we have ever created here at H&M. What a thrill to work on fashion’s first-ever pop-up book AR experience,” adds Ann-Sofie Johansson, Creative Advisor at H&M.

Paloma Elsesser/ H&M

The collection, which is filled with Rocha’s signature frothy and whimsical DNA, will also include menswear and childrenswear alongside womenswear, a first for the Fashion East alum.

H&M launched its first designer collaboration in 2004 and its collaborators have included Vampire’s Wife, Stella McCartney and Karl Lagerfeld among many others.

Simone Rocha x H&M launches at 8am on March 11, 2021. Prices start at £9.99.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
×