Beautiful Virgin Islands

Thursday, Oct 30, 2025

Mara Samaniego new CEO of Digicel BVI

Mara Samaniego new CEO of Digicel BVI

Following the resignation of local Kevin C. Smith as the Chief Executive Officer of Digicel BVI in June 2020, the telecommunications company today, September 23, 2020, announced its new CEO, Mara Samaniego.

According to a Digicel press release, Mara is no stranger to Digicel, having spent 12 years with Digicel from 2005.

Starting as Commercial Director for Digicel El Salvador, according to the press release, Mara then moved to Digicel Panama in 2008 where she spent six years in senior leadership commercial, operations and marketing roles before being appointed in 2015 as CEO of Digicel Panama - a role she held until March 2017 when she decided to pursue opportunities outside Digicel.

Mara then spent 18 months as General Manager of Corporacion Automotriz MDS in Mexico where she successfully conceived and implemented a turnaround strategy for the business before joining Alton Redes, a wholesale telecommunications company deploying an LTE Network in Mexico as Mobile Services Director – a position she held for just over a year. She has also held senior marketing roles with Coca-Cola in Panama and Costa Rica.


According to Digicel, local Kevin C. Smith has decided to move on from the day-to-day operations of Digicel, but will remain as an advisor to the Digicel BVI board.

Kevin C. Smith to remain as advisor


According to Digicel, Mara takes over from Kevin C. Smith, who has decided to move on from the day-to-day operations of Digicel, but will remain as an advisor to the Digicel BVI board.

“Mara and Kevin will work closely together with the Digicel BVI management team to ensure a smooth handover,” the press release stated.

“In recent months, under Kevin’s leadership, the company has made moves to assist people through the effects of the COVID-19 pandemic with free access to Government call centres and educational sites, discounted service to frontline healthcare workers and the provision of high-speed complimentary connectivity to the Althea Scatliffe Primary School and Ebenezer Thomas Primary School.”

Commenting on Mara’s appointment, Regional CEO, Sinead O Marcaigh said; “With strong commercial acumen, Mara leads with great energy, enthusiasm and insight taking care of her teams and always ensuring that we stayed connected to our customers and our communities. I am delighted to be welcoming Mara back to the Digicel family and would like to wish her every success.

She continued; “My sincere thanks also to Kevin for his contribution. I am looking forward to continuing the close working relationship with him in his new capacity as advisor to the Digicel BVI Board to expand the depth and breadth of the services we provide to customers across the BVI.”


Mara Samaniego is the new CEO of Digicel BVI.

An exciting time to be rejoining Digicel- New CEO


Incoming Digicel BVI CEO, Mara Samaniego, commented; “With our customers increasingly looking to power their lives using digital services and experiences, there’s so many opportunities for us to connect with them in new and meaningful ways. It’s an exciting time to be rejoining Digicel and I am looking forward to working with the teams to build on the great work they have in place and connect more BVIslanders with their digital future.”

According to Digicel, after entering the VI and completing a 14-day quarantine period, Mara is ready to lead the local operation.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
×