Beautiful Virgin Islands

Wednesday, Jul 23, 2025

Nike VP Resigns After Son Bragged About Reselling Shoes in Business Interview

Nike VP Resigns After Son Bragged About Reselling Shoes in Business Interview

Joe Hebert, owner of West Coast Streetwear (WCS LLC.) and son of now-former Nike executive Ann Hebert, was featured last week in a Bloomberg Businessweek article. During the interview, the 19-year-old business owner bragged about his company's reselling profits and, inadvertently, revealed he purchased shoes with his mother's corporate card.

Nike issued a company statement Monday announcing the departure of Ann Hebert, vice president, general manager for the company's North America division.

"Ann Hebert, VP/GM, North America Geography has decided to step down from Nike, effective immediately. We thank Ann for more than 25 years with Nike and wish her well," the company statement read.

Hebert's resignation comes less than a year after she replaced the outgoing VP/GM.

At the time, Heidi O'Neill, Nike's president of consumer and marketplace, underscored that Hebert's role would be related to "providing consumers with the most innovative product and compelling services and experiences to deliver long-term sustainable growth for Nike."

These responsibilities also included accelerating the "Consumer Direct Offense" in North America, which is linked to the recent shoe resale industry boom in the US.

Many speculate the Nike exec's resignation comes as a direct result of a recent Bloomberg article written by Joshua Hunt, and featuring her son, Joe Hebert.

The 19-year-old, who also goes by 'West Coast Joe,' told Hunt that "if you know the right people" in Portland, Oregon, one can get "access to stuff that, like, a normal person would not have access to."

In an attempt to verify profits earned by his company, Joe Hebert provided the outlet with past credit card statements. However, it was Ann Hebert's name, not his, that was on the bank document.

"Nike’s marketing and corporate culture are strong enough in Portland that most anyone there can steep in it; the children of company executives, no doubt even more so," Hunt wrote.

According to Nike, Hebert's resignation came of her own accord.

"There was no violation of company policy, privileged information or conflicts of interest, nor is there any commercial affiliation between WCS LLC and Nike, including the direct buying or selling of Nike products," Nike spokesperson Sandra Carreon-John told Bloomberg.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
×